Contentful vs Prismic:Which is more popular by branded search?
In August 2026, Prismic had more branded searches than Contentful among headless CMS platforms worldwide. Prismic was estimated to have 60.8K branded searches compared to Contentful’s 47K, and held a 22.2% Share of Search versus Contentful’s 17.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Contentful vs Prismic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Contentful or Prismic?
API-first platforms for managing structured content across websites and applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prismic, Contentful. The figures are in the table below the chart.
View monthly share of search table
| Month | Prismic | Strapi | Contentful | Payload CMS | Storyblok | Directus | Sanity | Hygraph |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.8% | 24.8% | 19.2% | 9.8% | 12.3% | 8.6% | 5.5% | 2% |
| Nov 2025 | 19.5% | 27.1% | 17.2% | 10.4% | 11% | 7.7% | 5.2% | 1.8% |
| Dec 2025 | 20.9% | 24% | 18.6% | 11.2% | 9.8% | 8.3% | 5.6% | 1.6% |
| Jan 2026 | 18.2% | 25.7% | 19.6% | 10% | 10.3% | 8.8% | 6% | 1.4% |
| Feb 2026 | 18.2% | 25.6% | 17% | 11.5% | 10.4% | 8.8% | 7.1% | 1.4% |
| Mar 2026 | 16.9% | 23.9% | 19.5% | 10.7% | 9.6% | 10% | 8% | 1.3% |
| Apr 2026 | 18.6% | 22.2% | 17.6% | 11.8% | 10.6% | 9.2% | 8.9% | 1.2% |
| May 2026 | 18.8% | 22% | 17.4% | 11.8% | 10.7% | 9.1% | 9% | 1.2% |
| Jun 2026 | 17.3% | 20.9% | 23.4% | 10.7% | 10% | 8.5% | 8.1% | 1.1% |
| Jul 2026 | 20.2% | 19.9% | 16.2% | 12.4% | 11.5% | 9.8% | 9.1% | 1% |
| Aug 2026 | 22.2% | 17.9% | 17.1% | 13.7% | 10.5% | 9% | 8.6% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Contentful and Prismic comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 11 months ending August 2026: Prismic took it in November 2025, Contentful took it in January 2026, Prismic took it in February 2026, Contentful took it in March 2026, Prismic took it in April 2026, Contentful took it in June 2026, Prismic took it in July 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms worldwide moved from 19.2% to 17.1%, and its estimated monthly branded searches moved from 65.8K to 47K.
- Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms worldwide moved from 17.8% to 22.2%, and its estimated monthly branded searches moved from 61.1K to 60.8K.
How did search popularity change for headless CMS platforms worldwide in August 2026?
2 changes
In August 2026, Prismic gained estimated Share of Search among headless CMS platforms worldwide, from 20.2% to 22.2%.
In August 2026, Contentful gained estimated Share of Search among headless CMS platforms worldwide, from 16.2% to 17.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Contentful’s and Prismic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
3 branded search terms
- contentful
- contentful cms
- contentful headless cms
Prismic
3 branded search terms
- prismic
- prismic io
- prismicio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.