Brandwave

Headless CMS platforms:Which brands are most popular in search?

In August 2026, Prismic was the most searched among headless CMS platforms worldwide, with an estimated 60.8K branded searches and 22.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Prismic22.2%
  2. Strapi17.9%
  3. Contentful17.1%
  4. Payload CMS13.7%
  5. Storyblok10.5%
  6. Directus9%
  7. Sanity8.6%
  8. Hygraph1.1%

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Share of SearchLeaderboard

API-first platforms for managing structured content across websites and applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among headless CMS platforms worldwide, by month

Share of Search by month for Prismic, Strapi, Contentful, Payload CMS, Storyblok, Directus, Sanity. The figures are in the table below the chart.

View monthly share of search table
MonthPrismicStrapiContentfulPayload CMSStoryblokDirectusSanityHygraph
Oct 202517.8%24.8%19.2%9.8%12.3%8.6%5.5%2%
Nov 202519.5%27.1%17.2%10.4%11%7.7%5.2%1.8%
Dec 202520.9%24%18.6%11.2%9.8%8.3%5.6%1.6%
Jan 202618.2%25.7%19.6%10%10.3%8.8%6%1.4%
Feb 202618.2%25.6%17%11.5%10.4%8.8%7.1%1.4%
Mar 202616.9%23.9%19.5%10.7%9.6%10%8%1.3%
Apr 202618.6%22.2%17.6%11.8%10.6%9.2%8.9%1.2%
May 202618.8%22%17.4%11.8%10.7%9.1%9%1.2%
Jun 202617.3%20.9%23.4%10.7%10%8.5%8.1%1.1%
Jul 202620.2%19.9%16.2%12.4%11.5%9.8%9.1%1%
Aug 202622.2%17.9%17.1%13.7%10.5%9%8.6%1.1%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Prismic

    22.2%

    held 1st · 60.8K estimated branded searches · -0.11% vs prior month · +2 points

  2. 2.Strapi

    17.9%

    held 2nd · 49K estimated branded searches · -18.3% vs prior month · -2 points

  3. 3.Contentful

    17.1%

    held 3rd · 47K estimated branded searches · -3.7% vs prior month · +1 points

  4. 4.Payload CMS

    13.7%

    held 4th · 37.5K estimated branded searches · 0% vs prior month · +1.3 points

  5. 5.Storyblok

    10.5%

    held 5th · 28.7K estimated branded searches · -17.3% vs prior month · -1 points

  6. 6.Directus

    9%

    held 6th · 24.6K estimated branded searches · -16.6% vs prior month · -0.8 points

  7. 7.Sanity

    8.6%

    held 7th · 23.5K estimated branded searches · -14.9% vs prior month · -0.6 points

  8. 8.Hygraph

    1.1%

    held 8th · 3.1K estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among headless CMS platforms worldwide?

In August 2026, Prismic was the most searched among headless CMS platforms worldwide, with an estimated 60.8K branded searches and 22.2% estimated Share of Search within this set. Strapi is in 2nd place, 4.3 percentage points behind at 17.9% Share of Search.

Global headless CMS platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Prismic17.8% → 22.2%22.2%Aug 202616.9%Mar 20263rd → 1st
Strapi24.8% → 17.9%27.1%Nov 202517.9%Aug 20261st → 2nd
Contentful19.2% → 17.1%23.4%Jun 202616.2%Jul 20262nd → 3rd
Payload CMS9.8% → 13.7%13.7%Aug 20269.8%Oct 20255th → 4th
Storyblok12.3% → 10.5%12.3%Oct 20259.6%Mar 20264th → 5th
Directus8.6% → 9%10%Mar 20267.7%Nov 20256th
Sanity5.5% → 8.6%9.1%Jul 20265.2%Nov 20257th
Hygraph2% → 1.1%2%Oct 20251%Jul 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms worldwide increased from 17.8% to 22.2%.
  • Across the 11 months ending August 2026, Strapi’s estimated Share of Search among headless CMS platforms worldwide decreased from 24.8% to 17.9%.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms worldwide decreased from 19.2% to 17.1%.
  • Across the 11 months ending August 2026, Payload CMS’s estimated Share of Search among headless CMS platforms worldwide increased from 9.8% to 13.7%.
  • Across the 11 months ending August 2026, Storyblok’s estimated Share of Search among headless CMS platforms worldwide decreased from 12.3% to 10.5%.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms worldwide increased from 5.5% to 8.6%.
  • Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms worldwide decreased from 2% to 1.1%.
  • Across the 11 months ending August 2026, Prismic’s estimated Share of Search among headless CMS platforms worldwide peaked at 22.2% in August 2026 and was lowest at 16.9% in March 2026.
  • Across the 11 months ending August 2026, Strapi’s estimated Share of Search among headless CMS platforms worldwide peaked at 27.1% in November 2025 and was lowest at 17.9% in August 2026.
  • Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms worldwide peaked at 23.4% in June 2026 and was lowest at 16.2% in July 2026.
  • Across the 11 months ending August 2026, Storyblok’s estimated Share of Search among headless CMS platforms worldwide peaked at 12.3% in October 2025 and was lowest at 9.6% in March 2026.
  • Across the 11 months ending August 2026, Directus’ estimated Share of Search among headless CMS platforms worldwide peaked at 10% in March 2026 and was lowest at 7.7% in November 2025.
  • Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms worldwide peaked at 9.1% in July 2026 and was lowest at 5.2% in November 2025.
  • Across the 11 months ending August 2026, Prismic rose from 3rd to 1st among headless CMS platforms worldwide.
  • Across the 11 months ending August 2026, Strapi fell from 1st to 2nd among headless CMS platforms worldwide.
  • Across the 11 months ending August 2026, Contentful fell from 2nd to 3rd among headless CMS platforms worldwide.
  • Across the 11 months ending August 2026, Payload CMS rose from 5th to 4th among headless CMS platforms worldwide.
  • Across the 11 months ending August 2026, Storyblok fell from 4th to 5th among headless CMS platforms worldwide.
  • Across the 11 months ending August 2026, Directus held steady: its estimated Share of Search among headless CMS platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for headless CMS platforms worldwide in August 2026?

  1. In August 2026, Prismic gained estimated Share of Search among headless CMS platforms worldwide, from 20.2% to 22.2%.

  2. In August 2026, Payload CMS gained estimated Share of Search among headless CMS platforms worldwide, from 12.4% to 13.7%.

  3. In August 2026, Contentful gained estimated Share of Search among headless CMS platforms worldwide, from 16.2% to 17.1%.

  4. In August 2026, Strapi lost estimated Share of Search among headless CMS platforms worldwide, from 19.9% to 17.9%.

  5. In August 2026, Storyblok lost estimated Share of Search among headless CMS platforms worldwide, from 11.5% to 10.5%.

  6. In August 2026, Directus lost estimated Share of Search among headless CMS platforms worldwide, from 9.8% to 9%.

  7. In August 2026, Sanity lost estimated Share of Search among headless CMS platforms worldwide, from 9.1% to 8.6%.

  8. Estimated monthly branded searches for Hygraph worldwide fell 55.6% over 11 measured months, from 6.9K to 3.1K in August 2026.

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