Contentful vs Sanity:Which is more popular by branded search?
In August 2026, Contentful had more branded searches than Sanity among headless CMS platforms worldwide. Contentful was estimated to have 47K branded searches compared to Sanity’s 23.5K, and held a 17.1% Share of Search versus Sanity’s 8.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Contentful or Sanity?
API-first platforms for managing structured content across websites and applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Contentful, Sanity. The figures are in the table below the chart.
View monthly share of search table
| Month | Prismic | Strapi | Contentful | Payload CMS | Storyblok | Directus | Sanity | Hygraph |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.8% | 24.8% | 19.2% | 9.8% | 12.3% | 8.6% | 5.5% | 2% |
| Nov 2025 | 19.5% | 27.1% | 17.2% | 10.4% | 11% | 7.7% | 5.2% | 1.8% |
| Dec 2025 | 20.9% | 24% | 18.6% | 11.2% | 9.8% | 8.3% | 5.6% | 1.6% |
| Jan 2026 | 18.2% | 25.7% | 19.6% | 10% | 10.3% | 8.8% | 6% | 1.4% |
| Feb 2026 | 18.2% | 25.6% | 17% | 11.5% | 10.4% | 8.8% | 7.1% | 1.4% |
| Mar 2026 | 16.9% | 23.9% | 19.5% | 10.7% | 9.6% | 10% | 8% | 1.3% |
| Apr 2026 | 18.6% | 22.2% | 17.6% | 11.8% | 10.6% | 9.2% | 8.9% | 1.2% |
| May 2026 | 18.8% | 22% | 17.4% | 11.8% | 10.7% | 9.1% | 9% | 1.2% |
| Jun 2026 | 17.3% | 20.9% | 23.4% | 10.7% | 10% | 8.5% | 8.1% | 1.1% |
| Jul 2026 | 20.2% | 19.9% | 16.2% | 12.4% | 11.5% | 9.8% | 9.1% | 1% |
| Aug 2026 | 22.2% | 17.9% | 17.1% | 13.7% | 10.5% | 9% | 8.6% | 1.1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Contentful and Sanity comparison changed over the last 12 months?
3 findings
- Contentful was ahead of Sanity in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms worldwide moved from 19.2% to 17.1%, and its estimated monthly branded searches moved from 65.8K to 47K.
- Across the 11 months ending August 2026, Sanity’s estimated Share of Search among headless CMS platforms worldwide moved from 5.5% to 8.6%, and its estimated monthly branded searches moved from 19K to 23.5K.
How did search popularity change for headless CMS platforms worldwide in August 2026?
2 changes
In August 2026, Contentful gained estimated Share of Search among headless CMS platforms worldwide, from 16.2% to 17.1%.
In August 2026, Sanity lost estimated Share of Search among headless CMS platforms worldwide, from 9.1% to 8.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Contentful’s and Sanity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
3 branded search terms
- contentful
- contentful cms
- contentful headless cms
Sanity
3 branded search terms
- sanity cms
- sanity headless cms
- sanity io
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.