Contentful vs Umbraco:Which is more popular?
In September 2026, Contentful had more branded searches than Umbraco among content management systems worldwide. Contentful had about 49,500 branded searches, while Umbraco had 25,800. Contentful made up 1% of all content management system searches we track, and Umbraco accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about content management systems, Contentful appeared in two of the five answers and Umbraco in none.
Who do people search for more?
Contentful, about 92% more searches than Umbraco
Who does AI mention more?
Contentful, mentioned in 2 of 5 answers, Umbraco in 0
Who does AI recommend more?
Contentful, the only one of the two named
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Top content management systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Contentful was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Umbraco did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Drupal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Webflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sanity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Contentful2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Joomla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Umbraco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitecore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TYPO30 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about content management systems
5 answers
Asked ChatGPT
“Which content management system should I use?”
Asked ChatGPT
“What are the best content management systems?”
Asked ChatGPT
“What's the best content management system for a website?”
Searched Google, AI Overview
“cms platform”
Searched Google, AI Overview
“best cms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Contentful or Umbraco more popular in search?
This chart shows how often people search Google for Contentful and Umbraco by name. Each line represents a brand's share of searches for all ten content management systems we track, month by month, from English-language searches worldwide.
Share of searches by month for Contentful, Umbraco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | WordPress | Webflow | Drupal | Contentful | Joomla | Umbraco | Sanity | Sitecore | TYPO3 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 34.8% | 7.1% | 1.4% | 0.93% | 1.1% | 0.48% | 0.28% | 0.44% | 0.37% |
| Nov 2025 | 57% | 30.7% | 7.7% | 1.2% | 0.82% | 1% | 0.51% | 0.26% | 0.39% | 0.39% |
| Dec 2025 | 52.4% | 34.3% | 8.6% | 1.1% | 0.92% | 1.1% | 0.46% | 0.29% | 0.36% | 0.36% |
| Jan 2026 | 55.8% | 30.2% | 9.2% | 1.2% | 0.98% | 0.98% | 0.5% | 0.31% | 0.39% | 0.39% |
| Feb 2026 | 56.7% | 31% | 7.7% | 1.2% | 0.82% | 1% | 0.43% | 0.37% | 0.4% | 0.39% |
| Mar 2026 | 56.4% | 30.8% | 7.6% | 1.2% | 0.99% | 1.2% | 0.51% | 0.45% | 0.39% | 0.39% |
| Apr 2026 | 56.9% | 30.9% | 7.7% | 1% | 0.82% | 1% | 0.43% | 0.46% | 0.4% | 0.33% |
| May 2026 | 61.1% | 27.4% | 6.8% | 1.3% | 0.88% | 0.88% | 0.46% | 0.49% | 0.35% | 0.34% |
| Jun 2026 | 56.1% | 30.5% | 7.6% | 1.2% | 1.5% | 1.2% | 0.51% | 0.55% | 0.47% | 0.38% |
| Jul 2026 | 60.8% | 27.2% | 6.8% | 1.3% | 0.88% | 1.1% | 0.47% | 0.58% | 0.43% | 0.41% |
| Aug 2026 | 61.1% | 27.6% | 6.7% | 1.1% | 0.88% | 0.88% | 0.54% | 0.49% | 0.42% | 0.34% |
| Sep 2026 | 58.9% | 26.4% | 9.6% | 1.3% | 1% | 1% | 0.54% | 0.47% | 0.41% | 0.4% |
How has the Contentful and Umbraco comparison changed over the last 12 months?
3 findings
- Contentful was ahead of Umbraco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Contentful’s share of searches among content management systems worldwide moved from 0.93% to 1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Umbraco’s share of searches among content management systems worldwide moved from 0.48% to 0.54%, and its estimated monthly branded searches moved from 31.5K to 25.8K.
How did search popularity change for content management systems worldwide in September 2026?
2 changes
Estimated monthly branded searches for Contentful worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for Umbraco worldwide fell 18.1% over 12 measured months, from 31.5K to 25.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Contentful’s and Umbraco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Contentful
1 branded search term
- contentful
Umbraco
2 branded search terms
- umbraco
- umbraco cms
Other head-to-heads among content management systems
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