Sanity vs Umbraco:Which is searched more?
In September 2026, Umbraco had more branded searches than Sanity among content management systems worldwide. Umbraco had about 25,800 branded searches, while Sanity had 22,500. Umbraco made up 0.54% of all content management system searches we track, and Sanity accounted for 0.47%. These are worldwide searches for English-language branded terms.
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Is Sanity or Umbraco more popular in search?
Compare the systems websites publish content through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Umbraco, Sanity. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | WordPress | Webflow | Drupal | Contentful | Joomla | Umbraco | Sanity | Sitecore | TYPO3 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 34.8% | 7.1% | 1.4% | 0.93% | 1.1% | 0.48% | 0.28% | 0.44% | 0.37% |
| Nov 2025 | 57% | 30.7% | 7.7% | 1.2% | 0.82% | 1% | 0.51% | 0.26% | 0.39% | 0.39% |
| Dec 2025 | 52.4% | 34.3% | 8.6% | 1.1% | 0.92% | 1.1% | 0.46% | 0.29% | 0.36% | 0.36% |
| Jan 2026 | 55.8% | 30.2% | 9.2% | 1.2% | 0.98% | 0.98% | 0.5% | 0.31% | 0.39% | 0.39% |
| Feb 2026 | 56.7% | 31% | 7.7% | 1.2% | 0.82% | 1% | 0.43% | 0.37% | 0.4% | 0.39% |
| Mar 2026 | 56.4% | 30.8% | 7.6% | 1.2% | 0.99% | 1.2% | 0.51% | 0.45% | 0.39% | 0.39% |
| Apr 2026 | 56.9% | 30.9% | 7.7% | 1% | 0.82% | 1% | 0.43% | 0.46% | 0.4% | 0.33% |
| May 2026 | 61.1% | 27.4% | 6.8% | 1.3% | 0.88% | 0.88% | 0.46% | 0.49% | 0.35% | 0.34% |
| Jun 2026 | 56.1% | 30.5% | 7.6% | 1.2% | 1.5% | 1.2% | 0.51% | 0.55% | 0.47% | 0.38% |
| Jul 2026 | 60.8% | 27.2% | 6.8% | 1.3% | 0.88% | 1.1% | 0.47% | 0.58% | 0.43% | 0.41% |
| Aug 2026 | 61.1% | 27.6% | 6.7% | 1.1% | 0.88% | 0.88% | 0.54% | 0.49% | 0.42% | 0.34% |
| Sep 2026 | 58.9% | 26.4% | 9.6% | 1.3% | 1% | 1% | 0.54% | 0.47% | 0.41% | 0.4% |
How has the Sanity and Umbraco comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sanity took it in April 2026, Umbraco took it in August 2026.
- Across the 12 months ending September 2026, Sanity’s share of searches among content management systems worldwide moved from 0.28% to 0.47%, and its estimated monthly branded searches moved from 18.4K to 22.5K.
- Across the 12 months ending September 2026, Umbraco’s share of searches among content management systems worldwide moved from 0.48% to 0.54%, and its estimated monthly branded searches moved from 31.5K to 25.8K.
How did search popularity change for content management systems worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sanity’s and Umbraco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among content management systems
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