Kit vs Sleeknote:Which is more popular?
In September 2026, Kit had more branded searches than Sleeknote among email list growth platforms worldwide. Kit had about 16,100 branded searches, while Sleeknote had 1,600. Kit made up 19.4% of all email list growth platform searches we track, and Sleeknote accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about email list growth platforms, Kit appeared in two of the five answers and Sleeknote in none.
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Top email list growth platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sleeknote did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
beehiiv3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OptinMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Privy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sleeknote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Justuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email list growth platforms
5 answers
Asked ChatGPT
“Which email list growth tool should I use?”
Asked ChatGPT
“What are the best email list growth tools?”
Asked ChatGPT
“What's the best email list growth tool for more subscribers?”
Searched Google, AI Overview
“grow email list”
Searched Google, AI Overview
“email capture tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kit or Sleeknote more popular in search?
This chart shows how often people search Google for Kit and Sleeknote by name. Each line represents a brand's share of searches for all six email list growth platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Kit, Sleeknote. The figures are in the table below the chart.
View monthly share of searches table
| Month | beehiiv | Kit | OptinMonster | Sleeknote | Justuno | Privy |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 41.1% | 6.5% | 1.9% | 0.72% | 0.1% |
| Nov 2025 | 54.2% | 36.9% | 5.8% | 2.1% | 0.79% | 0.11% |
| Dec 2025 | 49.6% | 41.2% | 6.5% | 1.9% | 0.72% | 0.13% |
| Jan 2026 | 59.1% | 33.2% | 5.2% | 1.9% | 0.58% | 0.08% |
| Feb 2026 | 66.8% | 25.5% | 4.8% | 2.1% | 0.65% | 0.13% |
| Mar 2026 | 70.1% | 22.2% | 5.1% | 1.8% | 0.68% | 0.08% |
| Apr 2026 | 71.2% | 22.5% | 4.2% | 1.5% | 0.56% | 0.08% |
| May 2026 | 70.8% | 22.6% | 4.2% | 1.8% | 0.57% | 0.11% |
| Jun 2026 | 67% | 25.8% | 4.8% | 1.7% | 0.54% | 0.09% |
| Jul 2026 | 74.1% | 19.9% | 4.4% | 0.99% | 0.6% | 0.08% |
| Aug 2026 | 67.3% | 26.2% | 4% | 1.8% | 0.66% | 0.09% |
| Sep 2026 | 73.5% | 19.4% | 4.3% | 1.9% | 0.71% | 0.1% |
How has the Kit and Sleeknote comparison changed over the last 12 months?
3 findings
- Kit was ahead of Sleeknote in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kit’s share of searches among email list growth platforms worldwide moved from 41.1% to 19.4%, and its estimated monthly branded searches moved from 50.9K to 16.1K.
- Across the 12 months ending September 2026, Sleeknote’s share of searches among email list growth platforms worldwide held steady at 1.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
How did search popularity change for email list growth platforms worldwide in September 2026?
2 changes
In September 2026, Kit lost share of searches among email list growth platforms worldwide, from 26.2% to 19.4%.
Estimated monthly branded searches for Sleeknote worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Kit’s and Sleeknote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email list growth platforms
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