beehiiv vs Kit:Which is more popular?
In September 2026, beehiiv had more branded searches than Kit among email list growth platforms worldwide. beehiiv had about 61,000 branded searches, while Kit had 16,100. beehiiv made up 73.5% of all email list growth platform searches we track, and Kit accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about email list growth platforms, beehiiv appeared in three of the five answers and Kit in two. beehiiv was mentioned before Kit in every answer.
Who do people search for more?
beehiiv, about 4 searches for every 1 for Kit
Who does AI mention more?
beehiiv, mentioned in 3 of 5 answers, Kit in 2
Who does AI recommend more?
beehiiv, named ahead of Kit in every answer
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Top email list growth platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, beehiiv was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. beehiiv was listed before Kit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- beehiiv3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OptinMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Privy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sleeknote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Justuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email list growth platforms
5 answers
Asked ChatGPT
“Which email list growth tool should I use?”
Asked ChatGPT
“What are the best email list growth tools?”
Asked ChatGPT
“What's the best email list growth tool for more subscribers?”
Searched Google, AI Overview
“grow email list”
Searched Google, AI Overview
“email capture tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is beehiiv or Kit more popular in search?
This chart shows how often people search Google for beehiiv and Kit by name. Each line represents a brand's share of searches for all six email list growth platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for beehiiv, Kit. The figures are in the table below the chart.
View monthly share of searches table
| Month | beehiiv | Kit | OptinMonster | Sleeknote | Justuno | Privy |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 41.1% | 6.5% | 1.9% | 0.72% | 0.1% |
| Nov 2025 | 54.2% | 36.9% | 5.8% | 2.1% | 0.79% | 0.11% |
| Dec 2025 | 49.6% | 41.2% | 6.5% | 1.9% | 0.72% | 0.13% |
| Jan 2026 | 59.1% | 33.2% | 5.2% | 1.9% | 0.58% | 0.08% |
| Feb 2026 | 66.8% | 25.5% | 4.8% | 2.1% | 0.65% | 0.13% |
| Mar 2026 | 70.1% | 22.2% | 5.1% | 1.8% | 0.68% | 0.08% |
| Apr 2026 | 71.2% | 22.5% | 4.2% | 1.5% | 0.56% | 0.08% |
| May 2026 | 70.8% | 22.6% | 4.2% | 1.8% | 0.57% | 0.11% |
| Jun 2026 | 67% | 25.8% | 4.8% | 1.7% | 0.54% | 0.09% |
| Jul 2026 | 74.1% | 19.9% | 4.4% | 0.99% | 0.6% | 0.08% |
| Aug 2026 | 67.3% | 26.2% | 4% | 1.8% | 0.66% | 0.09% |
| Sep 2026 | 73.5% | 19.4% | 4.3% | 1.9% | 0.71% | 0.1% |
How has the beehiiv and Kit comparison changed over the last 12 months?
3 findings
- beehiiv was ahead of Kit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, beehiiv’s share of searches among email list growth platforms worldwide moved from 49.6% to 73.5%, and its estimated monthly branded searches moved from 61.3K to 61K.
- Across the 12 months ending September 2026, Kit’s share of searches among email list growth platforms worldwide moved from 41.1% to 19.4%, and its estimated monthly branded searches moved from 50.9K to 16.1K.
How did search popularity change for email list growth platforms worldwide in September 2026?
2 changes
In September 2026, beehiiv gained share of searches among email list growth platforms worldwide, from 67.3% to 73.5%.
In September 2026, Kit lost share of searches among email list growth platforms worldwide, from 26.2% to 19.4%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using beehiiv’s and Kit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email list growth platforms
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