Brandwave

How popular isKit?

In September 2026, people searched for Kit by name about 33,900 times worldwide, a 46.7% decrease from the previous year. These searches made up 19.4% of all global email list growth platform searches, placing Kit second out of six platforms. When we asked both ChatGPT and Google AI Overviews about email list growth platforms, Kit appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Kit is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. beehiivShare of searches 73.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. KitShare of searches 19.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. OptinMonsterShare of searches 4.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. SleeknoteShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. JustunoShare of searches 0.71%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top email list growth platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kit is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OptinMonster1st
  2. beehiiv2nd
  3. Kit3rd
  4. Privy4th
  5. Sleeknote–
  6. Justuno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • beehiiv3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OptinMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Privy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleeknote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Justuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email list growth platforms

5 answers

  • Asked ChatGPT

    “Which email list growth tool should I use?”

    1. 1OptinMonster
    2. 2beehiiv
    3. 3Kit
    4. 4Privy

  • Asked ChatGPT

    “What are the best email list growth tools?”

    1. 1OptinMonster
    2. 2beehiiv
    3. 3Kit

  • Asked ChatGPT

    “What's the best email list growth tool for more subscribers?”

    1. 1OptinMonster
    2. 2beehiiv
    3. 3Privy

  • Searched Google, AI Overview

    “grow email list”

    1. Searched Google, AI Overview

      “email capture tool”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Which email list growth platforms compete with Kit?

      Kit against email list growth platforms worldwide, by month

      Share of searches by month for beehiiv, Kit, OptinMonster. The figures are in the table below the chart.

      View monthly share of searches table
      MonthbeehiivKitOptinMonsterSleeknoteJustunoPrivy
      Oct 202549.6%41.1%6.5%1.9%0.72%0.1%
      Nov 202554.2%36.9%5.8%2.1%0.79%0.11%
      Dec 202549.6%41.2%6.5%1.9%0.72%0.13%
      Jan 202659.1%33.2%5.2%1.9%0.58%0.08%
      Feb 202666.8%25.5%4.8%2.1%0.65%0.13%
      Mar 202670.1%22.2%5.1%1.8%0.68%0.08%
      Apr 202671.2%22.5%4.2%1.5%0.56%0.08%
      May 202670.8%22.6%4.2%1.8%0.57%0.11%
      Jun 202667%25.8%4.8%1.7%0.54%0.09%
      Jul 202674.1%19.9%4.4%0.99%0.6%0.08%
      Aug 202667.3%26.2%4%1.8%0.66%0.09%
      Sep 202673.5%19.4%4.3%1.9%0.71%0.1%

      1. 1.beehiiv

        73.5%

        Held 1st. 61K estimated branded searches, -0.18% vs prior month. Share +6.2 points.

      2. 2.Kit

        19.4%

        Held 2nd. 16.1K estimated branded searches, -32.2% vs prior month. Share -6.8 points.

      3. 3.OptinMonster

        4.3%

        Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

      4. 4.Sleeknote

        1.9%

        Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

      5. 5.Justuno

        0.71%

        Held 5th. 590 estimated branded searches, -1.7% vs prior month. Share 0 points.

      6. 6.Privy

        0.1%

        Held 6th. 80 estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between Kit and its closest rivals

      Every comparison with Kit

      15 comparisons

      How has branded search demand for Kit changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Kit worldwide fell from 63.5K to 33.9K.
      • Across the 12 months ending September 2026, Kit’s share of searches among email list growth platforms worldwide decreased from 41.1% to 19.4%.
      • Across the 12 months ending September 2026, Kit’s share of searches among email list growth platforms worldwide peaked at 41.2% in December 2025 and was lowest at 19.4% in September 2026.

      How did search popularity change for email list growth platforms worldwide in September 2026?

      6 changes

      1. In September 2026, beehiiv gained share of searches among email list growth platforms worldwide, from 67.3% to 73.5%.

      2. In September 2026, Kit lost share of searches among email list growth platforms worldwide, from 26.2% to 19.4%.

      3. Estimated monthly branded searches for OptinMonster worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

      4. Estimated monthly branded searches for Justuno worldwide fell 33.7% over 12 measured months, from 890 to 590 in September 2026.

      5. Estimated monthly branded searches for Privy worldwide fell 33.3% over 12 measured months, from 120 to 80 in September 2026.

      6. Estimated monthly branded searches for Sleeknote worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

      How are Kit’s branded searches counted?

      16 search terms

      Brandwave collects information about searches that people make online using Kit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • app convertkit
      • convert kit
      • ConvertKit
      • convertkit app
      • convertkit automations
      • convertkit email
      • convertkit email marketing
      • convertkit kit
      • convertkit landing page
      • convertkit newsletter
      • kit convertkit
      • kit email
      • kit email marketing
      • kit formerly convertkit
      • kit newsletter
      • kit newsletter platform

      Do you work for Kit? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Kit compete?

      Kit is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Newsletter platforms5th of 70.87%Show ranking
      Email marketing platforms8th of 81.1%Show ranking
      Paid newsletter platforms4th of 60.76%Show ranking
      Email list growth platforms2nd of 619.4%Shown above
      Creator with pink hair and a pink jacket

      Is Kit your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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