Brandwave

How popular isKit in search?

In August 2026, there were an estimated 48.4K branded searches for Kit worldwide which is down 34.5% over the last 11 months. Kit holds 1.7% estimated Share of Search among paid newsletter platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Substack87.7%
  2. MailerLite7.4%
  3. beehiiv2.5%
  4. Kit1.7%
  5. Ghost0.74%
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Which paid newsletter platforms compete with Kit?

Kit against paid newsletter platforms worldwide, by month

Share of Search by month for Substack, MailerLite, beehiiv, Kit. The figures are in the table below the chart.

View monthly share of search table
MonthSubstackMailerLitebeehiivKitGhost
Oct 202576.7%14.1%3.8%4%1.4%
Nov 202577.2%14.1%3.8%3.6%1.3%
Dec 202582.8%10.2%2.8%3.1%1.1%
Jan 202682.9%10.1%3.4%2.6%0.98%
Feb 202680.6%11.9%4%2.4%1.2%
Mar 202682.3%10.4%4.1%2.2%1.1%
Apr 202682.3%10.3%4.1%2.2%1.1%
May 202682.9%10.5%3.5%2%1.1%
Jun 202683.2%10.3%3.4%2.2%0.9%
Jul 202683.7%10.3%3.4%1.7%0.85%
Aug 202687.7%7.4%2.5%1.7%0.74%
Sep 2026—————

  1. 1.Substack

    87.7%

    Held 1st. 2.5M estimated branded searches, +20.6% vs prior month. Share +4.1 points.

  2. 2.MailerLite

    7.4%

    Held 2nd. 211K estimated branded searches, -18% vs prior month. Share -3 points.

  3. 3.beehiiv

    2.5%

    Held 3rd. 70.6K estimated branded searches, -16.5% vs prior month. Share -0.9 points.

  4. 4.Kit

    1.7%

    Held 4th. 48.4K estimated branded searches, +11.2% vs prior month. Share -0.1 points.

  5. 5.Ghost

    0.74%

    Held 5th. 21.2K estimated branded searches, +0.33% vs prior month. Share -0.1 points.

Compare search popularity between Kit and its closest rivals

Every comparison with Kit

How has branded search demand for Kit changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kit worldwide fell from 73.8K to 48.4K.
  • Across the 11 months ending August 2026, Kit’s estimated Share of Search among paid newsletter platforms worldwide decreased from 4% to 1.7%.
  • Across the 11 months ending August 2026, Kit fell from 3rd to 4th among paid newsletter platforms worldwide.

How did search popularity change for paid newsletter platforms worldwide in August 2026?

  1. In August 2026, Substack gained estimated Share of Search among paid newsletter platforms worldwide, from 83.7% to 87.7%.

  2. In August 2026, MailerLite lost estimated Share of Search among paid newsletter platforms worldwide, from 10.3% to 7.4%.

  3. In August 2026, beehiiv lost estimated Share of Search among paid newsletter platforms worldwide, from 3.4% to 2.5%.

  4. Estimated monthly branded searches for Kit worldwide fell 34.5% over 11 measured months, from 73.8K to 48.4K in August 2026.

  5. Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026.

Where does Kit compete?

Kit is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Newsletter platforms5th of 71.2%Show ranking
Paid newsletter platforms4th of 51.7%Shown above
Email marketing platforms7th of 81.9%Show ranking

How is Kit measured?

Brandwave collects information about searches that people make online using Kit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • app convertkit
  • convert kit
  • ConvertKit
  • convertkit app
  • convertkit automations
  • convertkit com
  • convertkit email
  • convertkit email marketing
  • convertkit free
  • convertkit free plan
  • convertkit kit
  • convertkit landing page
  • convertkit newsletter
  • convertkit price
  • convertkit pricing
  • convertkit.com
  • kit com
  • kit convertkit
  • kit email
  • kit email marketing
  • kit formerly convertkit
  • kit newsletter
  • kit newsletter platform
  • kit.com

Do you work for Kit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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