Brandwave

Kit vs OptinMonster:Which is more popular?

In September 2026, Kit had more branded searches than OptinMonster among email list growth platforms worldwide. Kit had about 16,100 branded searches, while OptinMonster had 3,600. Kit made up 19.4% of all email list growth platform searches we track, and OptinMonster accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about email list growth platforms, OptinMonster appeared in three of the five answers and Kit in two. OptinMonster was mentioned before Kit in every answer.

Among email list growth platforms worldwide in September 2026

Who do people search for more?

Kit, about 4 searches for every 1 for OptinMonster

Kit 16.1K searchesOptinMonster 3.6K searches

Who does AI mention more?

OptinMonster, mentioned in 3 of 5 answers, Kit in 2

OptinMonster in 3 of 5Kit in 2 of 5

Who does AI recommend more?

OptinMonster, named ahead of Kit in every answer

OptinMonster first in 3Kit never first

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Top email list growth platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OptinMonster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OptinMonster was listed before Kit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OptinMonster1st
  2. beehiiv2nd
  3. Kit3rd
  4. Privy4th
  5. Sleeknote–
  6. Justuno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • beehiiv3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OptinMonster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Privy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sleeknote0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Justuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email list growth platforms

5 answers

  • Asked ChatGPT

    “Which email list growth tool should I use?”

    1. 1OptinMonster
    2. 2beehiiv
    3. 3Kit
    4. 4Privy

  • Asked ChatGPT

    “What are the best email list growth tools?”

    1. 1OptinMonster
    2. 2beehiiv
    3. 3Kit

  • Asked ChatGPT

    “What's the best email list growth tool for more subscribers?”

    1. 1OptinMonster
    2. 2beehiiv
    3. 3Privy

  • Searched Google, AI Overview

    “grow email list”

    1. Searched Google, AI Overview

      “email capture tool”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

      Is Kit or OptinMonster more popular in search?

      This chart shows how often people search Google for Kit and OptinMonster by name. Each line represents a brand's share of searches for all six email list growth platforms we track, month by month, from English-language searches worldwide.

      Kit and OptinMonster among email list growth platforms worldwide, by month

      Share of searches by month for Kit, OptinMonster. The figures are in the table below the chart.

      View monthly share of searches table
      MonthbeehiivKitOptinMonsterSleeknoteJustunoPrivy
      Oct 202549.6%41.1%6.5%1.9%0.72%0.1%
      Nov 202554.2%36.9%5.8%2.1%0.79%0.11%
      Dec 202549.6%41.2%6.5%1.9%0.72%0.13%
      Jan 202659.1%33.2%5.2%1.9%0.58%0.08%
      Feb 202666.8%25.5%4.8%2.1%0.65%0.13%
      Mar 202670.1%22.2%5.1%1.8%0.68%0.08%
      Apr 202671.2%22.5%4.2%1.5%0.56%0.08%
      May 202670.8%22.6%4.2%1.8%0.57%0.11%
      Jun 202667%25.8%4.8%1.7%0.54%0.09%
      Jul 202674.1%19.9%4.4%0.99%0.6%0.08%
      Aug 202667.3%26.2%4%1.8%0.66%0.09%
      Sep 202673.5%19.4%4.3%1.9%0.71%0.1%

      How has the Kit and OptinMonster comparison changed over the last 12 months?

      3 findings

      How did search popularity change for email list growth platforms worldwide in September 2026?

      2 changes

      1. In September 2026, Kit lost share of searches among email list growth platforms worldwide, from 26.2% to 19.4%.

      2. Estimated monthly branded searches for OptinMonster worldwide fell 55.6% over 12 measured months, from 8.1K to 3.6K in September 2026.

      How are branded searches counted?

      10 search terms

      Brandwave collects information about searches that people make online using Kit’s and OptinMonster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Kit

      9 branded search terms

      • app convertkit
      • convert kit
      • ConvertKit
      • convertkit app
      • convertkit automations
      • convertkit kit
      • convertkit landing page
      • kit convertkit
      • kit formerly convertkit

      OptinMonster

      1 branded search term

      • optinmonster

      How the Brand Demand Index is measured

      Other head-to-heads among email list growth platforms

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