How popular isGemini?

Q: Who owns Gemini?

Gemini is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

In September 2026, people searched for Gemini by name about 687.9 million times worldwide, about the same as the previous year. These searches made up 25% of all global generative AI platform searches, placing Gemini second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about generative AI platforms, Gemini appeared in all answers and was the third most recommended of the seven.

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Top generative AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gemini appeared in all five answers. Gemini is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Gemini	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
ChatGPT	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Claude	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Microsoft Copilot	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Perplexity	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Mistral AI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cohere	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Gemini5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ChatGPT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Claude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Copilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perplexity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mistral AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cohere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about generative AI platforms

5 answers

Asked ChatGPT
“Which generative AI platform should I use?”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
4. 4Perplexity
5. 5Microsoft Copilot
Asked ChatGPT
“What are the best generative AI platforms?”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
4. 4Microsoft Copilot
5. 5Perplexity
Asked ChatGPT
“What's the best generative AI platform for a product team?”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
Searched Google, AI Overview
“generative ai platforms”
1. 1ChatGPT
2. 2Claude
3. 3Gemini
4. 4Microsoft Copilot
5. 5Perplexity
Searched Google, AI Overview
“enterprise ai platform”
1. 1Microsoft Copilot
2. 2Gemini

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which generative AI platforms compete with Gemini?

Gemini against generative AI platforms worldwide, by month

Month	ChatGPT	Gemini	Claude	Microsoft Copilot	Perplexity	Mistral AI	Cohere
Oct 2025	66.7%	29.4%	0.67%	1.5%	1.6%	0.06%	<0.01%
Nov 2025	70.6%	25.5%	0.83%	1.7%	1.4%	0.06%	<0.01%
Dec 2025	70%	26.8%	0.74%	1.4%	1%	0.06%	<0.01%
Jan 2026	69.1%	27.7%	0.95%	1.4%	0.86%	0.06%	<0.01%
Feb 2026	70.1%	26%	1.6%	1.4%	0.87%	0.06%	<0.01%
Mar 2026	66%	27.8%	3.7%	1.5%	0.82%	0.07%	<0.01%
Apr 2026	63%	30.3%	4.4%	1.4%	0.78%	0.05%	<0.01%
May 2026	65.2%	28.7%	4.3%	1.3%	0.56%	0.05%	<0.01%
Jun 2026	62.7%	30.7%	4.8%	1.2%	0.52%	0.06%	<0.01%
Jul 2026	66.4%	27.6%	4.5%	1%	0.47%	0.04%	<0.01%
Aug 2026	66.5%	27.5%	4.5%	1%	0.47%	0.04%	<0.01%
Sep 2026	69.3%	25%	4.2%	0.88%	0.49%	0.05%	<0.01%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ChatGPT OpenAI	69.3%	1903M	+22.8%	+2.8 points
2, held 2nd	Gemini Google	25%	688M	+7.2%	-2.5 points
3, held 3rd	Claude Anthropic	4.2%	117M	+11.5%	-0.2 points
4, held 4th	Microsoft Copilot Microsoft	0.88%	24.2M	+1.2%	-0.1 points
5, held 5th	Perplexity	0.49%	13.4M	+21.3%	0 points
6, held 6th	Mistral AI	0.05%	1.3M	+22.4%	0 points
7, held 7th	Cohere	<0.01%	14.8K	+22.5%	0 points

1.ChatGPT
69.3%
Held 1st. 1903M estimated branded searches, +22.8% vs prior month. Share +2.8 points.
2.Gemini
25%
Held 2nd. 688M estimated branded searches, +7.2% vs prior month. Share -2.5 points.
3.Claude
4.2%
Held 3rd. 117M estimated branded searches, +11.5% vs prior month. Share -0.2 points.
4.Microsoft Copilot
0.88%
Held 4th. 24.2M estimated branded searches, +1.2% vs prior month. Share -0.1 points.
5.Perplexity
0.49%
Held 5th. 13.4M estimated branded searches, +21.3% vs prior month. Share 0 points.
6.Mistral AI
0.05%
Held 6th. 1.3M estimated branded searches, +22.4% vs prior month. Share 0 points.
7.Cohere
<0.01%
Held 7th. 14.8K estimated branded searches, +22.5% vs prior month. Share 0 points.

Compare popularity between Gemini and its closest rivals

Every comparison with Gemini

10 comparisons

How has branded search demand for Gemini changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Gemini worldwide held steady, from 683M to 688M.
Across the 12 months ending September 2026, Gemini’s share of searches among generative AI platforms worldwide decreased from 29.4% to 25%.
Across the 12 months ending September 2026, Gemini’s share of searches among generative AI platforms worldwide peaked at 30.7% in June 2026 and was lowest at 25% in September 2026.

How did search popularity change for generative AI platforms worldwide in September 2026?

6 changes

In September 2026, ChatGPT gained share of searches among generative AI platforms worldwide, from 66.5% to 69.3%.
In September 2026, Gemini lost share of searches among generative AI platforms worldwide, from 27.5% to 25%.
Claude’s share of searches among generative AI platforms worldwide has lost ground for 3 months in a row, from 4.8% to 4.2% in September 2026.
Estimated monthly branded searches for Cohere worldwide rose 22.5% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for Perplexity worldwide fell 64.4% over 12 measured months, from 37.7M to 13.4M in September 2026.
Estimated monthly branded searches for Microsoft Copilot worldwide fell 30.9% over 12 measured months, from 35.1M to 24.2M in September 2026.

How are Gemini’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Gemini’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.