Brandwave

DeepSeek vs Google Gemini:Which is more popular by branded search?

In August 2026, Google Gemini had more branded searches than DeepSeek among AI chat assistants worldwide. Google Gemini was estimated to have 644M branded searches compared to DeepSeek’s 18.3M, and held a 26.5% Share of Search versus DeepSeek’s 0.75%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among AI chat assistants worldwide in August 2026Which is more popular in search, DeepSeek or Google Gemini?
DeepSeek0.75%18.3M searches
vs
Google Gemini26.5%644M searches
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Which is more popular in search, DeepSeek or Google Gemini?

Compare general-purpose AI chat assistants, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DeepSeek and Google Gemini among AI chat assistants worldwide, by month

Share of Search by month for Google Gemini, DeepSeek. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiClaudeMicrosoft CopilotGrokDeepSeekPerplexityMeta AIMistral Le Chat
Oct 202565.8%28.3%0.66%1.6%0.78%1.2%1.6%0.22%0.01%
Nov 202569%24.4%0.88%1.7%1.1%1.3%1.3%0.29%0.01%
Dec 202568.5%25.8%0.72%1.4%1.3%1%0.95%0.24%0.01%
Jan 202667.2%26.4%0.99%1.4%1.9%1%0.82%0.29%0.01%
Feb 202668.6%24.9%1.5%1.5%1.6%0.85%0.83%0.24%0.02%
Mar 202664.5%26.6%3.6%1.6%1.8%0.93%0.78%0.21%0.02%
Apr 202661.8%29.1%4.3%1.5%1.3%1.1%0.74%0.25%0.02%
May 202664.1%27.4%4.5%1.3%0.94%0.95%0.54%0.22%0.02%
Jun 202662.3%29.3%4.7%1.3%0.86%0.87%0.49%0.26%0.02%
Jul 202665.8%26.5%4.4%1.1%0.75%0.75%0.46%0.22%0.01%
Aug 202665.9%26.5%4.4%1.1%0.75%0.75%0.46%0.22%<0.01%
Sep 2026—————————

How has the DeepSeek and Google Gemini comparison changed over the last 12 months?

  • Google Gemini was ahead of DeepSeek in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DeepSeek’s estimated Share of Search among AI chat assistants worldwide moved from 1.2% to 0.75%, and its estimated monthly branded searches moved from 28.3M to 18.3M.
  • Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chat assistants worldwide moved from 28.3% to 26.5%, and its estimated monthly branded searches moved from 686M to 644M.

How did search popularity change for AI chat assistants worldwide in August 2026?

  1. In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using DeepSeek’s and Google Gemini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeepSeek

13 branded search terms

  • chat deepseek
  • deep seek
  • deep seek ai
  • DeepSeek
  • deepseek ai
  • deepseek ai chat
  • deepseek app
  • deepseek chat
  • deepseek com
  • deepseek download
  • deepseek free
  • deepseek r1
  • deepseek v3

Google Gemini

31 branded search terms

  • ai gemini
  • bard ai
  • Gemini
  • gemini 2.5 pro
  • gemini 3
  • gemini 3 pro
  • gemini advanced
  • gemini ai
  • gemini ai app
  • gemini ai chat
  • gemini ai free
  • gemini ai image
  • gemini ai photo
  • gemini ai photos
  • gemini app
  • gemini bard
  • gemini chat
  • gemini deep research
  • gemini download
  • gemini google
  • gemini google com
  • gemini image generator
  • gemini live
  • gemini pro
  • gemini ultra
  • gemini.google.com
  • google ai gemini
  • google bard
  • google gemini
  • google gemini ai
  • google gemini app

How the Brand Demand Index is measured

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