Brandwave

Gemini vs Microsoft Copilot:Which is more popular?

In September 2026, Gemini had more branded searches than Microsoft Copilot among generative AI platforms worldwide. Gemini had about 687.9 million branded searches, while Microsoft Copilot had 24.2 million. Gemini made up 25% of all generative AI platform searches we track, and Microsoft Copilot accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about generative AI platforms, Gemini appeared in all five answers and Microsoft Copilot in four. Gemini was mentioned before Microsoft Copilot in four out of five answers.

Among generative AI platforms worldwide in September 2026

Who do people search for more?

Gemini, about 28 searches for every 1 for Microsoft Copilot

Gemini 688M searchesMicrosoft Copilot 24.2M searches

Who does AI mention more?

Gemini, mentioned in every answer we collected

Gemini in 5 of 5Microsoft Copilot in 4 of 5

Who does AI recommend more?

Gemini, named ahead of Microsoft Copilot in 4 of 5 answers

Gemini first in 4Microsoft Copilot first in 1

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Top generative AI platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gemini appeared in all five answers. Microsoft Copilot was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gemini was listed before Microsoft Copilot in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ChatGPT1st
  2. Claude2nd
  3. Gemini3rd
  4. Microsoft Copilot4th
  5. Perplexity5th
  6. Mistral AI–
  7. Cohere–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gemini5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ChatGPT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Claude4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Copilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perplexity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mistral AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cohere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about generative AI platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Gemini or Microsoft Copilot more popular in search?

This chart shows how often people search Google for Gemini and Microsoft Copilot by name. Each line represents a brand's share of searches for all seven generative AI platforms we track, month by month, from English-language searches worldwide.

Gemini and Microsoft Copilot among generative AI platforms worldwide, by month

Share of searches by month for Gemini, Microsoft Copilot. The figures are in the table below the chart.

View monthly share of searches table
MonthChatGPTGeminiClaudeMicrosoft CopilotPerplexityMistral AICohere
Oct 202566.7%29.4%0.67%1.5%1.6%0.06%<0.01%
Nov 202570.6%25.5%0.83%1.7%1.4%0.06%<0.01%
Dec 202570%26.8%0.74%1.4%1%0.06%<0.01%
Jan 202669.1%27.7%0.95%1.4%0.86%0.06%<0.01%
Feb 202670.1%26%1.6%1.4%0.87%0.06%<0.01%
Mar 202666%27.8%3.7%1.5%0.82%0.07%<0.01%
Apr 202663%30.3%4.4%1.4%0.78%0.05%<0.01%
May 202665.2%28.7%4.3%1.3%0.56%0.05%<0.01%
Jun 202662.7%30.7%4.8%1.2%0.52%0.06%<0.01%
Jul 202666.4%27.6%4.5%1%0.47%0.04%<0.01%
Aug 202666.5%27.5%4.5%1%0.47%0.04%<0.01%
Sep 202669.3%25%4.2%0.88%0.49%0.05%<0.01%

How has the Gemini and Microsoft Copilot comparison changed over the last 12 months?

3 findings

How did search popularity change for generative AI platforms worldwide in September 2026?

2 changes

  1. In September 2026, Gemini lost share of searches among generative AI platforms worldwide, from 27.5% to 25%.

  2. Estimated monthly branded searches for Microsoft Copilot worldwide fell 30.9% over 12 measured months, from 35.1M to 24.2M in September 2026.

How are branded searches counted?

47 search terms

Brandwave collects information about searches that people make online using Gemini’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gemini

23 branded search terms

  • ai gemini
  • bard ai
  • Gemini
  • gemini advanced
  • gemini ai
  • gemini ai app
  • gemini ai image
  • gemini ai photo
  • gemini ai photos
  • gemini app
  • gemini bard
  • gemini deep research
  • gemini google
  • gemini image generator
  • gemini live
  • gemini pro
  • gemini ultra
  • google ai gemini
  • google bard
  • google gemini
  • google gemini ai
  • google gemini app
  • googlegemini

Microsoft Copilot

24 branded search terms

  • 365 copilot
  • azure copilot
  • bing copilot
  • Copilot
  • copilot 365
  • copilot app
  • copilot bing
  • copilot business
  • copilot excel
  • copilot in excel
  • copilot in word
  • copilot microsoft
  • copilot outlook
  • copilot pro
  • copilot studio
  • copilot teams
  • copilot windows
  • microsoft 365 copilot
  • microsoft copilot app
  • microsoft copilot pro
  • microsoft copilot studio
  • microsoftcopilot
  • ms copilot
  • windows copilot

How the Brand Demand Index is measured

Other head-to-heads among generative AI platforms

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