Supermarkets in Australia:Which are most popular?
In September 2026, Coles was the most searched supermarket in Australia, accounting for 33.2% of all searches among the five supermarkets we track. When we checked with ChatGPT and Google AI Overviews, Coles and Woolworths showed up in every answer. Woolworths was recommended most often, coming first in two out of four responses.
ColesShare of searches 33.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
WoolworthsShare of searches 32.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
AldiShare of searches 27.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
IGAShare of searches 5.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
Harris Farm MarketsShare of searches 1.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top supermarkets in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Coles and Woolworths appeared every time. Woolworths was recommended most often, coming first in two out of four answers. Coles was second, and Aldi was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Woolworths1st
- Coles2nd
- Aldi3rd
- Harris Farm Markets4th
- IGA5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Woolworths4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aldi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IGA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harris Farm Markets3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about supermarkets
4 answers
Asked ChatGPT
“Which supermarket is cheapest in Australia?”
Asked ChatGPT
“What are the best supermarkets in Australia?”
Asked ChatGPT
“What's the best supermarket in Australia for online grocery delivery?”
Searched Google, AI Overview
“supermarket”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“grocery delivery”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which supermarkets do people search for most?
This chart shows how often people search Google for each supermarket by name. Each line represents a brand's share of searches for all five supermarkets we track, month by month, from searches in Australia.
Share of searches by month for Coles, Woolworths, Aldi, IGA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coles | Woolworths | Aldi | IGA | Harris Farm Markets |
|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 34.6% | 23.5% | 5.7% | 1.2% |
| Nov 2025 | 35.1% | 34.5% | 23.4% | 5.7% | 1.3% |
| Dec 2025 | 34.8% | 34.4% | 23% | 6.4% | 1.3% |
| Jan 2026 | 32.6% | 38.3% | 21.8% | 6.2% | 1.2% |
| Feb 2026 | 35.2% | 34.7% | 23.5% | 5.5% | 1.1% |
| Mar 2026 | 32.8% | 38.9% | 21.9% | 5.3% | 1.1% |
| Apr 2026 | 34.6% | 34.2% | 23.5% | 6.3% | 1.5% |
| May 2026 | 31% | 37.3% | 25.3% | 5% | 1.3% |
| Jun 2026 | 33.3% | 33.3% | 27.2% | 4.9% | 1.2% |
| Jul 2026 | 33.3% | 32.8% | 27.7% | 4.9% | 1.3% |
| Aug 2026 | 31% | 36.9% | 25.4% | 5.3% | 1.4% |
| Sep 2026 | 33.2% | 32.7% | 27.2% | 5.6% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.2% | 3M | 0% | +2.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.7% | 2.9M | -17.2% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 27.2% | 2.4M | 0% | +1.8 points | |
| 4, held 4th | 5.6% | 506K | -0.14% | +0.4 points | |
| 5, held 5th | 1.2% | 109K | -17.9% | -0.2 points |
1.
Coles33.2%
Moved from 2nd to 1st. 3M estimated branded searches, 0% vs prior month. Share +2.2 points.
32.7%
Moved from 1st to 2nd. 2.9M estimated branded searches, -17.2% vs prior month. Share -4.2 points.
3.
Aldi27.2%
Held 3rd. 2.4M estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
IGA5.6%
Held 4th. 506K estimated branded searches, -0.14% vs prior month. Share +0.4 points.
1.2%
Held 5th. 109K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
Which brand is most popular in search among supermarkets in Australia?
5 brands
In September 2026, Coles was the most searched among supermarkets in Australia, with an estimated 3M branded searches, 33.2% of all searches for the five we track. Woolworths is in 2nd place, 0.5 percentage points behind at 32.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Coles | 35.1% → 33.2% | 35.2%Feb 2026 | 31%May 2026 | 1st |
| Woolworths | 34.6% → 32.7% | 38.9%Mar 2026 | 32.7%Sep 2026 | 2nd |
| Aldi | 23.5% → 27.2% | 27.7%Jul 2026 | 21.8%Jan 2026 | 3rd |
| IGA | 5.7% → 5.6% | 6.4%Dec 2025 | 4.9%Jul 2026 | 4th |
| Harris Farm Markets | 1.2% | 1.5%Apr 2026 | 1.1%Feb 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Coles’ share of searches among supermarkets in Australia decreased from 35.1% to 33.2%.
- Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia decreased from 34.6% to 32.7%.
- Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia increased from 23.5% to 27.2%.
- Across the 12 months ending September 2026, Coles’ share of searches among supermarkets in Australia peaked at 35.2% in February 2026 and was lowest at 31% in May 2026.
- Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia peaked at 38.9% in March 2026 and was lowest at 32.7% in September 2026.
- Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia peaked at 27.7% in July 2026 and was lowest at 21.8% in January 2026.
- Across the 12 months ending September 2026, IGA’s share of searches among supermarkets in Australia peaked at 6.4% in December 2025 and was lowest at 4.9% in July 2026.
- Across the 12 months ending September 2026, IGA and Harris Farm Markets held steady: their share of searches among supermarkets in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia supermarkets in September 2026?
5 changes
In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches.
In September 2026, Aldi gained share of searches among supermarkets in Australia, from 25.4% to 27.2%.
In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%.
Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026.
Estimated monthly branded searches for IGA in Australia fell 14.3% over 12 measured months, from 590K to 506K in September 2026.
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