Australia branded search and Share of Search
In September 2026, the 15 Australia brands Brandwave measured accounted for an estimated 2.6M branded searches.
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What changedin Australia
Measured in September 2026.
Biggest share gains
Largest Share of Search gains inside a brand's own set, September 2026 against August 2026.
- 1
IndeedTo 33.1% in AU Job boards+4.7 points - 2
LumaryTo 44.2% in AU Disability support software+4 points - 3
CareMasterTo 36.2% in AU Disability support software+3.3 points
Biggest share losses
Largest Share of Search losses inside a brand's own set, September 2026 against August 2026.
- 1
SupportAbilityTo 19.6% in AU Disability support software-7.3 points - 2
CoatesTo 16.1% in AU Equipment hire brands-2.9 points - 3
LinkedInTo 60.2% in AU Job boards-2.8 points
Fastest-growing demand
Largest rise in estimated branded searches across the last 12 months.
- 1IndeedIn AU Job boards+22.2%
Fastest-declining demand
Largest fall in estimated branded searches across the last 12 months.
- 1SupportAbilityIn AU Disability support software-33.9%
- 2CoatesIn AU Equipment hire brands-33.2%
- 3
SEEKIn AU Job boards-32.7%
Largest branded demand
The most-searched brands Brandwave tracks here, September 2026.
- 1LinkedInIn AU Job boards1M
- 2IndeedIn AU Job boards550K
- 3
PetbarnIn AU Pet supply retailers301K - 4
PetstockIn AU Pet supply retailers201K - 5
Pet CircleIn AU Pet supply retailers135K
Competitive setsin Australia
5 sets of brands that compete for the same customers, with Share of Search worked out inside each one.
- Job boards1.7M
- Petbarn47.3%
- Petstock31.6%
- Pet Circle21.2%
- Bookstores236K
Kennards Hire80.7%- Coates16.1%
Onsite Rental Group3.2%
- Lumary44.2%
- CareMaster36.2%
- SupportAbility19.6%
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