Brandwave

Equipment hire brands in Australia:Which are searched most?

In September 2026, Kennards Hire was the most searched among equipment hire brands in Australia, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set.

Share of Search, September 2026
  1. Kennards Hire80.7%
  2. Coates16.1%
  3. Onsite Rental Group3.2%

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Share of SearchLeaderboard

Compare the equipment hire brands companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among equipment hire brands in Australia, by month

Share of Search by month for Kennards Hire, Coates, Onsite Rental Group. The figures are in the table below the chart.

View monthly share of search table
MonthKennards HireCoatesOnsite Rental Group
Oct 202578.2%19.3%2.6%
Nov 202578.2%19.3%2.6%
Dec 202581.5%16.3%2.2%
Jan 202678.3%19.2%2.5%
Feb 202680.7%16.1%3.2%
Mar 202677.8%19.1%3.1%
Apr 202681.2%16.2%2.6%
May 202677.9%19.1%3.1%
Jun 202677.9%19.1%3.1%
Jul 202677.9%19.1%3.1%
Aug 202677.9%19.1%3.1%
Sep 202680.7%16.1%3.2%

This month’s ranking, September 2026

  1. 1.Kennards Hire

    80.7%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  2. 2.Coates

    16.1%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Onsite Rental Group

    3.2%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among equipment hire brands in Australia?

In September 2026, Kennards Hire was the most searched among equipment hire brands in Australia, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set. Coates is in 2nd place, 64.5 percentage points behind at 16.1% Share of Search.

Australia equipment hire brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kennards Hire78.2% → 80.7%81.5%Dec 202577.8%Mar 20261st
Coates19.3% → 16.1%19.3%Oct 202516.1%Feb 20262nd
Onsite Rental Group2.6% → 3.2%3.2%Feb 20262.2%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Kennards Hire’s estimated Share of Search among equipment hire brands in Australia increased from 78.2% to 80.7%.
  • Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia decreased from 19.3% to 16.1%.
  • Across the 12 months ending September 2026, Onsite Rental Group’s estimated Share of Search among equipment hire brands in Australia increased from 2.6% to 3.2%.
  • Across the 12 months ending September 2026, Kennards Hire’s estimated Share of Search among equipment hire brands in Australia peaked at 81.5% in December 2025 and was lowest at 77.8% in March 2026.
  • Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia peaked at 19.3% in October 2025 and was lowest at 16.1% in February 2026.
  • Across the 12 months ending September 2026, Onsite Rental Group’s estimated Share of Search among equipment hire brands in Australia peaked at 3.2% in February 2026 and was lowest at 2.2% in December 2025.

How did search popularity change for Australia equipment hire brands in September 2026?

  1. In September 2026, Kennards Hire gained estimated Share of Search among equipment hire brands in Australia, from 77.9% to 80.7%.

  2. In September 2026, Coates lost estimated Share of Search among equipment hire brands in Australia, from 19.1% to 16.1%.

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