How popular isCoates in search?
In September 2026, there were an estimated 18.1K branded searches for Coates in Australia which is down 33.2% over the last 12 months. Coates holds 16.1% estimated Share of Search among Australia equipment hire brands and is ranked 2nd of 3 competitors for search popularity.
Kennards Hire80.7%
Coates16.1%
Onsite Rental Group3.2%
Follow Coates and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which equipment hire brands compete with Coates?
Share of Search by month for Kennards Hire, Coates, Onsite Rental Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Kennards Hire | Coates | Onsite Rental Group |
|---|---|---|---|
| Oct 2025 | 78.2% | 19.3% | 2.6% |
| Nov 2025 | 78.2% | 19.3% | 2.6% |
| Dec 2025 | 81.5% | 16.3% | 2.2% |
| Jan 2026 | 78.3% | 19.2% | 2.5% |
| Feb 2026 | 80.7% | 16.1% | 3.2% |
| Mar 2026 | 77.8% | 19.1% | 3.1% |
| Apr 2026 | 81.2% | 16.2% | 2.6% |
| May 2026 | 77.9% | 19.1% | 3.1% |
| Jun 2026 | 77.9% | 19.1% | 3.1% |
| Jul 2026 | 77.9% | 19.1% | 3.1% |
| Aug 2026 | 77.9% | 19.1% | 3.1% |
| Sep 2026 | 80.7% | 16.1% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 90.5K | +22.3% | +2.8 points | |
| 2, held 2nd | 16.1% | 18.1K | 0% | -2.9 points | |
| 3, held 3rd | 3.2% | 3.6K | +24.1% | +0.2 points |
80.7%
Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.8 points.
2.
Coates16.1%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -2.9 points.
3.2%
Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
Compare search popularity between Coates and its closest rivals
Every comparison with Coates
2 comparisons
How has branded search demand for Coates changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coates in Australia fell from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia decreased from 19.3% to 16.1%.
- Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia peaked at 19.3% in October 2025 and was lowest at 16.1% in February 2026.
How did search popularity change for Australia equipment hire brands in September 2026?
2 changes
In September 2026, Kennards Hire gained estimated Share of Search among equipment hire brands in Australia, from 77.9% to 80.7%.
In September 2026, Coates lost estimated Share of Search among equipment hire brands in Australia, from 19.1% to 16.1%.
How is Coates measured?
Brandwave collects information about searches that people make online using Coates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- coates hire
Do you work for Coates? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Coates your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.