Brandwave

Bookstores in Australia:Which are searched most?

In September 2026, QBD Books was the most searched among bookstores in Australia, with an estimated 124K branded searches and 52.4% estimated Share of Search within this set.

Share of Search, September 2026
  1. QBD Books52.4%
  2. Booktopia46.6%
  3. Dymocks1%

Follow bookstores and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the bookstores shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bookstores in Australia, by month

Share of Search by month for QBD Books, Booktopia. The figures are in the table below the chart.

View monthly share of search table
MonthQBD BooksBooktopiaDymocks
Oct 202552.2%46.5%1.2%
Nov 202552.1%46.6%1.2%
Dec 202556.7%41.6%1.7%
Jan 202654.4%44.5%1.2%
Feb 202652.1%46.7%1.2%
Mar 202647.3%51.5%1.1%
Apr 202654.2%44.6%1.2%
May 202649.3%49.3%1.3%
Jun 202647.3%51.5%1.1%
Jul 202649.5%49.5%1.1%
Aug 202652.2%46.5%1.2%
Sep 202652.4%46.6%1%

This month’s ranking, September 2026

  1. 1.QBD Books

    52.4%

    Held 1st. 124K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Booktopia

    46.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among bookstores in Australia?

In September 2026, QBD Books was the most searched among bookstores in Australia, with an estimated 124K branded searches and 52.4% estimated Share of Search within this set. Booktopia is in 2nd place, 5.7 percentage points behind at 46.6% Share of Search.

Australia bookstores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
QBD Books52.2% → 52.4%56.7%Dec 202547.3%Mar 20261st
Booktopia46.5% → 46.6%51.5%Mar 202641.6%Dec 20252nd
Dymocks1.2% → 1%1.7%Dec 20251%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, QBD Books’ estimated Share of Search among bookstores in Australia peaked at 56.7% in December 2025 and was lowest at 47.3% in March 2026.
  • Across the 12 months ending September 2026, Booktopia’s estimated Share of Search among bookstores in Australia peaked at 51.5% in March 2026 and was lowest at 41.6% in December 2025.
  • Across the 12 months ending September 2026, QBD Books, Booktopia and Dymocks held steady: their estimated Share of Search among bookstores in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia bookstores in September 2026?

  1. QBD Books’ estimated Share of Search among bookstores in Australia has gained ground for 3 months in a row, from 47.3% to 52.4% in September 2026.

  2. Estimated monthly branded searches for Dymocks in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.