Booktopia vs QBD Books:Which is searched more in Australia?
In September 2026, QBD Books had more branded searches than Booktopia among bookstores in Australia. QBD Books was estimated to have 124K branded searches compared to Booktopia’s 110K, and held a 52.4% Share of Search versus Booktopia’s 46.6%.
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Which is more popular in search, Booktopia or QBD Books?
Compare the bookstores shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for QBD Books, Booktopia. The figures are in the table below the chart.
View monthly share of search table
| Month | QBD Books | Booktopia | Dymocks |
|---|---|---|---|
| Oct 2025 | 52.2% | 46.5% | 1.2% |
| Nov 2025 | 52.1% | 46.6% | 1.2% |
| Dec 2025 | 56.7% | 41.6% | 1.7% |
| Jan 2026 | 54.4% | 44.5% | 1.2% |
| Feb 2026 | 52.1% | 46.7% | 1.2% |
| Mar 2026 | 47.3% | 51.5% | 1.1% |
| Apr 2026 | 54.2% | 44.6% | 1.2% |
| May 2026 | 49.3% | 49.3% | 1.3% |
| Jun 2026 | 47.3% | 51.5% | 1.1% |
| Jul 2026 | 49.5% | 49.5% | 1.1% |
| Aug 2026 | 52.2% | 46.5% | 1.2% |
| Sep 2026 | 52.4% | 46.6% | 1% |
How has the Booktopia and QBD Books comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Booktopia took it in March 2026, QBD Books took it in April 2026, Booktopia took it in June 2026, QBD Books took it in August 2026.
- Across the 12 months ending September 2026, Booktopia’s estimated Share of Search among bookstores in Australia moved from 46.5% to 46.6%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, QBD Books’ estimated Share of Search among bookstores in Australia moved from 52.2% to 52.4%, and its estimated monthly branded searches held steady at 124K.
How did search popularity change for Australia bookstores in September 2026?
1 change
QBD Books’ estimated Share of Search among bookstores in Australia has gained ground for 3 months in a row, from 47.3% to 52.4% in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Booktopia’s and QBD Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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