Brandwave

How popular isBooktopia in search?

In September 2026, there were an estimated 110K branded searches for Booktopia in Australia which held steady over the last 12 months. Booktopia holds 46.6% estimated Share of Search among Australia bookstores and is ranked 2nd of 3 competitors for search popularity.

Share of Search, September 2026
  1. QBD Books52.4%
  2. Booktopia46.6%
  3. Dymocks1%
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Which bookstores compete with Booktopia?

Booktopia against bookstores in Australia, by month

Share of Search by month for QBD Books, Booktopia. The figures are in the table below the chart.

View monthly share of search table
MonthQBD BooksBooktopiaDymocks
Oct 202552.2%46.5%1.2%
Nov 202552.1%46.6%1.2%
Dec 202556.7%41.6%1.7%
Jan 202654.4%44.5%1.2%
Feb 202652.1%46.7%1.2%
Mar 202647.3%51.5%1.1%
Apr 202654.2%44.6%1.2%
May 202649.3%49.3%1.3%
Jun 202647.3%51.5%1.1%
Jul 202649.5%49.5%1.1%
Aug 202652.2%46.5%1.2%
Sep 202652.4%46.6%1%
  1. 1.QBD Books

    52.4%

    Held 1st. 124K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Booktopia

    46.6%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

Compare search popularity between Booktopia and its closest rivals

Every comparison with Booktopia

How has branded search demand for Booktopia changed in Australia over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Booktopia in Australia held steady at 110K.
  • Across the 12 months ending September 2026, Booktopia’s estimated Share of Search among bookstores in Australia peaked at 51.5% in March 2026 and was lowest at 41.6% in December 2025.

How did search popularity change for Australia bookstores in September 2026?

  1. QBD Books’ estimated Share of Search among bookstores in Australia has gained ground for 3 months in a row, from 47.3% to 52.4% in September 2026.

  2. Estimated monthly branded searches for Dymocks in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How is Booktopia measured?

Brandwave collects information about searches that people make online using Booktopia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • booktopia

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How the Brand Demand Index is measured

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Is Booktopia your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.