How popular isLinkedIn in search?
In September 2026, there were an estimated 1M branded searches for LinkedIn in Australia which is down 18% over the last 12 months. LinkedIn holds 60.2% estimated Share of Search among Australia job boards and is ranked 1st of 3 competitors for search popularity.
Follow LinkedIn and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which job boards compete with LinkedIn?
Share of Search by month for LinkedIn, Indeed, SEEK. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | |
|---|---|---|---|
| Oct 2025 | 66.5% | 24.5% | 9% |
| Nov 2025 | 67.6% | 24.9% | 7.5% |
| Dec 2025 | 63.3% | 28.3% | 8.5% |
| Jan 2026 | 60.2% | 33.1% | 6.7% |
| Feb 2026 | 64.9% | 29.3% | 5.9% |
| Mar 2026 | 64% | 28.9% | 7.1% |
| Apr 2026 | 60.9% | 33.5% | 5.5% |
| May 2026 | 64.9% | 29.2% | 5.9% |
| Jun 2026 | 58.3% | 32.1% | 9.7% |
| Jul 2026 | 63% | 28.4% | 8.6% |
| Aug 2026 | 63% | 28.4% | 8.6% |
| Sep 2026 | 60.2% | 33.1% | 6.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.2% | 1M | -18% | -2.8 points | |
| 2, held 2nd | 33.1% | 550K | 0% | +4.7 points | |
| 3, held 3rd | 6.7% | 111K | -33% | -1.9 points |
Compare search popularity between LinkedIn and its closest rivals
Every comparison with LinkedIn
2 comparisons
How has branded search demand for LinkedIn changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn in Australia fell from 1.2M to 1M.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia decreased from 66.5% to 60.2%.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia peaked at 67.6% in November 2025 and was lowest at 58.3% in June 2026.
How did search popularity change for Australia job boards in September 2026?
3 changes
In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%.
In September 2026, LinkedIn lost estimated Share of Search among job boards in Australia, from 63% to 60.2%.
In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.
How is LinkedIn measured?
Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
Who owns LinkedIn?
LinkedIn is owned by 
Microsoft. Brandwave does not track any other brands owned by Microsoft.
Do you work for LinkedIn? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is LinkedIn your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.