LinkedIn vs SEEK:Which is searched more in Australia?
In September 2026, LinkedIn had more branded searches than SEEK among job boards in Australia. LinkedIn was estimated to have 1M branded searches compared to SEEK’s 111K, and held a 60.2% Share of Search versus SEEK’s 6.7%.
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Which is more popular in search, LinkedIn or SEEK?
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LinkedIn, SEEK. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | |
|---|---|---|---|
| Oct 2025 | 66.5% | 24.5% | 9% |
| Nov 2025 | 67.6% | 24.9% | 7.5% |
| Dec 2025 | 63.3% | 28.3% | 8.5% |
| Jan 2026 | 60.2% | 33.1% | 6.7% |
| Feb 2026 | 64.9% | 29.3% | 5.9% |
| Mar 2026 | 64% | 28.9% | 7.1% |
| Apr 2026 | 60.9% | 33.5% | 5.5% |
| May 2026 | 64.9% | 29.2% | 5.9% |
| Jun 2026 | 58.3% | 32.1% | 9.7% |
| Jul 2026 | 63% | 28.4% | 8.6% |
| Aug 2026 | 63% | 28.4% | 8.6% |
| Sep 2026 | 60.2% | 33.1% | 6.7% |
How has the LinkedIn and SEEK comparison changed over the last 12 months?
3 findings
- LinkedIn was ahead of SEEK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia moved from 66.5% to 60.2%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia moved from 9% to 6.7%, and its estimated monthly branded searches moved from 165K to 111K.
How did search popularity change for Australia job boards in September 2026?
2 changes
In September 2026, LinkedIn lost estimated Share of Search among job boards in Australia, from 63% to 60.2%.
In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.
Other head-to-heads among job boards
How each brand is measured
Brandwave collects information about searches that people make online using LinkedIn’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.