Indeed vs SEEK:Which is searched more in Australia?
In September 2026, Indeed had more branded searches than SEEK among job boards in Australia. Indeed was estimated to have 550K branded searches compared to SEEK’s 111K, and held a 33.1% Share of Search versus SEEK’s 6.7%.
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Which is more popular in search, Indeed or SEEK?
Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Indeed, SEEK. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | |
|---|---|---|---|
| Oct 2025 | 66.5% | 24.5% | 9% |
| Nov 2025 | 67.6% | 24.9% | 7.5% |
| Dec 2025 | 63.3% | 28.3% | 8.5% |
| Jan 2026 | 60.2% | 33.1% | 6.7% |
| Feb 2026 | 64.9% | 29.3% | 5.9% |
| Mar 2026 | 64% | 28.9% | 7.1% |
| Apr 2026 | 60.9% | 33.5% | 5.5% |
| May 2026 | 64.9% | 29.2% | 5.9% |
| Jun 2026 | 58.3% | 32.1% | 9.7% |
| Jul 2026 | 63% | 28.4% | 8.6% |
| Aug 2026 | 63% | 28.4% | 8.6% |
| Sep 2026 | 60.2% | 33.1% | 6.7% |
How has the Indeed and SEEK comparison changed over the last 12 months?
3 findings
- Indeed was ahead of SEEK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia moved from 24.5% to 33.1%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia moved from 9% to 6.7%, and its estimated monthly branded searches moved from 165K to 111K.
How did search popularity change for Australia job boards in September 2026?
2 changes
In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%.
In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.
Other head-to-heads among job boards
How each brand is measured
Brandwave collects information about searches that people make online using Indeed’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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