Brandwave

Job boards in Australia:Which are searched most?

In September 2026, LinkedIn was the most searched among job boards in Australia, with an estimated 1M branded searches and 60.2% estimated Share of Search within this set.

Share of Search, September 2026
  1. LinkedIn60.2%
  2. Indeed33.1%
  3. SEEK6.7%

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Share of SearchLeaderboard

Compare the sites employers advertise roles on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among job boards in Australia, by month

Share of Search by month for LinkedIn, Indeed, SEEK. The figures are in the table below the chart.

View monthly share of search table
MonthLinkedInIndeedSEEK
Oct 202566.5%24.5%9%
Nov 202567.6%24.9%7.5%
Dec 202563.3%28.3%8.5%
Jan 202660.2%33.1%6.7%
Feb 202664.9%29.3%5.9%
Mar 202664%28.9%7.1%
Apr 202660.9%33.5%5.5%
May 202664.9%29.2%5.9%
Jun 202658.3%32.1%9.7%
Jul 202663%28.4%8.6%
Aug 202663%28.4%8.6%
Sep 202660.2%33.1%6.7%

This month’s ranking, September 2026

  1. 1.LinkedIn

    60.2%

    Held 1st. 1M estimated branded searches, -18% vs prior month. Share -2.8 points.

  2. 2.Indeed

    33.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +4.7 points.

  3. 3.SEEK

    6.7%

    Held 3rd. 111K estimated branded searches, -33% vs prior month. Share -1.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among job boards in Australia?

In September 2026, LinkedIn was the most searched among job boards in Australia, with an estimated 1M branded searches and 60.2% estimated Share of Search within this set. Indeed is in 2nd place, 27.1 percentage points behind at 33.1% Share of Search.

Australia job boards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LinkedIn66.5% → 60.2%67.6%Nov 202558.3%Jun 20261st
Indeed24.5% → 33.1%33.5%Apr 202624.5%Oct 20252nd
SEEK9% → 6.7%9.7%Jun 20265.5%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia decreased from 66.5% to 60.2%.
  • Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia increased from 24.5% to 33.1%.
  • Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia decreased from 9% to 6.7%.
  • Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in Australia peaked at 67.6% in November 2025 and was lowest at 58.3% in June 2026.
  • Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia peaked at 33.5% in April 2026 and was lowest at 24.5% in October 2025.
  • Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia peaked at 9.7% in June 2026 and was lowest at 5.5% in April 2026.

How did search popularity change for Australia job boards in September 2026?

  1. In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%.

  2. In September 2026, LinkedIn lost estimated Share of Search among job boards in Australia, from 63% to 60.2%.

  3. In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.

How the Brand Demand Index is measured

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