How popular isIndeed in search?
In September 2026, there were an estimated 550K branded searches for Indeed in Australia which is up 22.2% over the last 12 months. Indeed holds 33.1% estimated Share of Search among Australia job boards and is ranked 2nd of 3 competitors for search popularity.
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Which job boards compete with Indeed?
Share of Search by month for LinkedIn, Indeed, SEEK. The figures are in the table below the chart.
View monthly share of search table
| Month | Indeed | SEEK | |
|---|---|---|---|
| Oct 2025 | 66.5% | 24.5% | 9% |
| Nov 2025 | 67.6% | 24.9% | 7.5% |
| Dec 2025 | 63.3% | 28.3% | 8.5% |
| Jan 2026 | 60.2% | 33.1% | 6.7% |
| Feb 2026 | 64.9% | 29.3% | 5.9% |
| Mar 2026 | 64% | 28.9% | 7.1% |
| Apr 2026 | 60.9% | 33.5% | 5.5% |
| May 2026 | 64.9% | 29.2% | 5.9% |
| Jun 2026 | 58.3% | 32.1% | 9.7% |
| Jul 2026 | 63% | 28.4% | 8.6% |
| Aug 2026 | 63% | 28.4% | 8.6% |
| Sep 2026 | 60.2% | 33.1% | 6.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.2% | 1M | -18% | -2.8 points | |
| 2, held 2nd | 33.1% | 550K | 0% | +4.7 points | |
| 3, held 3rd | 6.7% | 111K | -33% | -1.9 points |
Compare search popularity between Indeed and its closest rivals
Every comparison with Indeed
2 comparisons
How has branded search demand for Indeed changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Indeed in Australia rose from 450K to 550K.
- Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia increased from 24.5% to 33.1%.
- Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia peaked at 33.5% in April 2026 and was lowest at 24.5% in October 2025.
How did search popularity change for Australia job boards in September 2026?
3 changes
In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%.
In September 2026, LinkedIn lost estimated Share of Search among job boards in Australia, from 63% to 60.2%.
In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.
How is Indeed measured?
Brandwave collects information about searches that people make online using Indeed’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- indeed
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Is Indeed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.