Brandwave

How popular isPet Circle in search?

In September 2026, there were an estimated 135K branded searches for Pet Circle in Australia which is down 18.2% over the last 12 months. Pet Circle holds 21.2% estimated Share of Search among Australia pet supply retailers and is ranked 3rd of 3 competitors for search popularity.

Share of Search, September 2026
  1. Petbarn47.3%
  2. Petstock31.6%
  3. Pet Circle21.2%
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Which pet supply retailers compete with Pet Circle?

Pet Circle against pet supply retailers in Australia, by month

Share of Search by month for Petbarn, Petstock, Pet Circle. The figures are in the table below the chart.

View monthly share of search table
MonthPetbarnPetstockPet Circle
Oct 202550.1%27.4%22.5%
Nov 202550.2%27.4%22.4%
Dec 202552.3%28.6%19.2%
Jan 202647.2%31.6%21.2%
Feb 202647.3%31.6%21.2%
Mar 202650.1%27.4%22.5%
Apr 202650.1%27.4%22.5%
May 202645.1%30.1%24.7%
Jun 202647.3%31.6%21.2%
Jul 202647.3%31.6%21.2%
Aug 202647.3%31.6%21.2%
Sep 202647.3%31.6%21.2%
  1. 1.Petbarn

    47.3%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Petstock

    31.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Pet Circle

    21.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pet Circle and its closest rivals

Every comparison with Pet Circle

How has branded search demand for Pet Circle changed in Australia over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pet Circle in Australia fell from 165K to 135K.
  • Across the 12 months ending September 2026, Pet Circle’s estimated Share of Search among pet supply retailers in Australia decreased from 22.5% to 21.2%.
  • Across the 12 months ending September 2026, Pet Circle’s estimated Share of Search among pet supply retailers in Australia peaked at 24.7% in May 2026 and was lowest at 19.2% in December 2025.

How did search popularity change for Australia pet supply retailers in September 2026?

  1. Estimated monthly branded searches for Petbarn in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  2. Estimated monthly branded searches for Pet Circle in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Pet Circle measured?

Brandwave collects information about searches that people make online using Pet Circle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pet circle

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How the Brand Demand Index is measured

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Is Pet Circle your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.