Brandwave

Pet Circle vs Petstock:Which is searched more in Australia?

In September 2026, Petstock had more branded searches than Pet Circle among pet supply retailers in Australia. Petstock was estimated to have 201K branded searches compared to Pet Circle’s 135K, and held a 31.6% Share of Search versus Pet Circle’s 21.2%.

Share of Search among pet supply retailers in Australia in September 2026Which is more popular in search, Pet Circle or Petstock?
Pet Circle21.2%135K searches
vs
Petstock31.6%201K searches

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Which is more popular in search, Pet Circle or Petstock?

Compare the retailers people buy pet supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pet Circle and Petstock among pet supply retailers in Australia, by month

Share of Search by month for Petstock, Pet Circle. The figures are in the table below the chart.

View monthly share of search table
MonthPetbarnPetstockPet Circle
Oct 202550.1%27.4%22.5%
Nov 202550.2%27.4%22.4%
Dec 202552.3%28.6%19.2%
Jan 202647.2%31.6%21.2%
Feb 202647.3%31.6%21.2%
Mar 202650.1%27.4%22.5%
Apr 202650.1%27.4%22.5%
May 202645.1%30.1%24.7%
Jun 202647.3%31.6%21.2%
Jul 202647.3%31.6%21.2%
Aug 202647.3%31.6%21.2%
Sep 202647.3%31.6%21.2%

How has the Pet Circle and Petstock comparison changed over the last 12 months?

  • Petstock was ahead of Pet Circle in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pet Circle’s estimated Share of Search among pet supply retailers in Australia moved from 22.5% to 21.2%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Petstock’s estimated Share of Search among pet supply retailers in Australia moved from 27.4% to 31.6%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for Australia pet supply retailers in September 2026?

  1. Estimated monthly branded searches for Pet Circle in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among pet supply retailers

How each brand is measured

Brandwave collects information about searches that people make online using Pet Circle’s and Petstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pet Circle

1 branded search term

  • pet circle

Petstock

1 branded search term

  • petstock

How the Brand Demand Index is measured

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