Brandwave

How popular isAldi?

In September 2026, people searched for Aldi by name about 2.4 million times in Australia, about the same as the previous year. These searches made up 27.2% of all Australia supermarket searches, placing Aldi third out of five supermarkets. When we asked both ChatGPT and Google AI Overviews about supermarkets, Aldi appeared in three of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

Aldi is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. ColesShare of searches 33.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. WoolworthsShare of searches 32.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. AldiShare of searches 27.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. IGAShare of searches 5.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. Harris Farm MarketsShare of searches 1.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top supermarkets in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Aldi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Aldi is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolworths1st
  2. Coles2nd
  3. Aldi3rd
  4. Harris Farm Markets4th
  5. IGA5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Woolworths4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aldi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IGA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harris Farm Markets3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about supermarkets

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which supermarkets compete with Aldi?

Aldi against supermarkets in Australia, by month

Share of searches by month for Coles, Woolworths, Aldi, IGA. The figures are in the table below the chart.

View monthly share of searches table
MonthColesWoolworthsAldiIGAHarris Farm Markets
Oct 202535.1%34.6%23.5%5.7%1.2%
Nov 202535.1%34.5%23.4%5.7%1.3%
Dec 202534.8%34.4%23%6.4%1.3%
Jan 202632.6%38.3%21.8%6.2%1.2%
Feb 202635.2%34.7%23.5%5.5%1.1%
Mar 202632.8%38.9%21.9%5.3%1.1%
Apr 202634.6%34.2%23.5%6.3%1.5%
May 202631%37.3%25.3%5%1.3%
Jun 202633.3%33.3%27.2%4.9%1.2%
Jul 202633.3%32.8%27.7%4.9%1.3%
Aug 202631%36.9%25.4%5.3%1.4%
Sep 202633.2%32.7%27.2%5.6%1.2%

  1. 1.Coles

    33.2%

    Moved from 2nd to 1st. 3M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Woolworths

    32.7%

    Moved from 1st to 2nd. 2.9M estimated branded searches, -17.2% vs prior month. Share -4.2 points.

  3. 3.Aldi

    27.2%

    Held 3rd. 2.4M estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.IGA

    5.6%

    Held 4th. 506K estimated branded searches, -0.14% vs prior month. Share +0.4 points.

  5. 5.Harris Farm Markets

    1.2%

    Held 5th. 109K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

Compare popularity between Aldi and its closest rivals

Every comparison with Aldi

4 comparisons

How has branded search demand for Aldi changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aldi in Australia held steady at 2.4M.
  • Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia increased from 23.5% to 27.2%.
  • Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia peaked at 27.7% in July 2026 and was lowest at 21.8% in January 2026.

How did search popularity change for Australia supermarkets in September 2026?

5 changes

  1. In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches.

  2. In September 2026, Aldi gained share of searches among supermarkets in Australia, from 25.4% to 27.2%.

  3. In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%.

  4. Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026.

  5. Estimated monthly branded searches for IGA in Australia fell 14.3% over 12 measured months, from 590K to 506K in September 2026.

How are Aldi’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aldi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aldi
  • aldi catalogue

How the Brand Demand Index is measured

Who owns Aldi?

Aldi is owned by ALDI Australia. Brandwave also tracks ALDI Mobile, owned by the same company, in Australia.

Do you work for Aldi? To request corrections or removal please contact us via our support page and we will be happy to assist.

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