Brandwave

Aldi vs Harris Farm Markets:Which is more popular?

In September 2026, Aldi had more branded searches than Harris Farm Markets among supermarkets in Australia. Aldi had about 2.4 million branded searches, while Harris Farm Markets had 109,000. Aldi made up 27.2% of all supermarket searches we track, and Harris Farm Markets accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about supermarkets, Aldi and Harris Farm Markets each appeared in three of the four answers. Aldi and Harris Farm Markets were each mentioned first in two of the four answers.

Among supermarkets in Australia in September 2026

Who do people search for more?

Aldi, about 22 searches for every 1 for Harris Farm Markets

Aldi 2.4M searchesHarris Farm Markets 109K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Aldi in 3 of 4Harris Farm Markets in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Aldi first in 2Harris Farm Markets first in 2

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Top supermarkets in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Aldi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harris Farm Markets was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Aldi and Harris Farm Markets were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolworths1st
  2. Coles2nd
  3. Aldi3rd
  4. Harris Farm Markets4th
  5. IGA5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Woolworths4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aldi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IGA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harris Farm Markets3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about supermarkets

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Aldi or Harris Farm Markets more popular in search?

This chart shows how often people search Google for Aldi and Harris Farm Markets by name. Each line represents a brand's share of searches for all five supermarkets we track, month by month, from searches in Australia.

Aldi and Harris Farm Markets among supermarkets in Australia, by month

Share of searches by month for Aldi, Harris Farm Markets. The figures are in the table below the chart.

View monthly share of searches table
MonthColesWoolworthsAldiIGAHarris Farm Markets
Oct 202535.1%34.6%23.5%5.7%1.2%
Nov 202535.1%34.5%23.4%5.7%1.3%
Dec 202534.8%34.4%23%6.4%1.3%
Jan 202632.6%38.3%21.8%6.2%1.2%
Feb 202635.2%34.7%23.5%5.5%1.1%
Mar 202632.8%38.9%21.9%5.3%1.1%
Apr 202634.6%34.2%23.5%6.3%1.5%
May 202631%37.3%25.3%5%1.3%
Jun 202633.3%33.3%27.2%4.9%1.2%
Jul 202633.3%32.8%27.7%4.9%1.3%
Aug 202631%36.9%25.4%5.3%1.4%
Sep 202633.2%32.7%27.2%5.6%1.2%

How has the Aldi and Harris Farm Markets comparison changed over the last 12 months?

3 findings
  • Aldi was ahead of Harris Farm Markets in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aldi’s share of searches among supermarkets in Australia moved from 23.5% to 27.2%, and its estimated monthly branded searches held steady at 2.4M.
  • Across the 12 months ending September 2026, Harris Farm Markets’ share of searches among supermarkets in Australia held steady at 1.2%, and its estimated monthly branded searches moved from 128K to 109K.

How did search popularity change for Australia supermarkets in September 2026?

2 changes

  1. In September 2026, Aldi gained share of searches among supermarkets in Australia, from 25.4% to 27.2%.

  2. Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aldi’s and Harris Farm Markets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aldi

2 branded search terms

  • aldi
  • aldi catalogue

Harris Farm Markets

2 branded search terms

  • harris farm
  • harris farm markets

How the Brand Demand Index is measured

Other head-to-heads among supermarkets

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