Brandwave

IGA vs Woolworths:Which is more popular?

In September 2026, Woolworths had more branded searches than IGA among supermarkets in Australia. Woolworths had about 2.9 million branded searches, while IGA had 506,000. Woolworths made up 32.7% of all supermarket searches we track, and IGA accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about supermarkets, Woolworths appeared in all four answers and IGA in three. Woolworths was mentioned before IGA in every answer.

Among supermarkets in Australia in September 2026

Who do people search for more?

Woolworths, about 6 searches for every 1 for IGA

Woolworths 2.9M searchesIGA 506K searches

Who does AI mention more?

Woolworths, mentioned in every answer we collected

Woolworths in 4 of 4IGA in 3 of 4

Who does AI recommend more?

Woolworths, named ahead of IGA in every answer

Woolworths first in 4IGA never first

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Top supermarkets in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Woolworths appeared in all four answers. IGA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Woolworths was listed before IGA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolworths1st
  2. Coles2nd
  3. Aldi3rd
  4. Harris Farm Markets4th
  5. IGA5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Woolworths4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aldi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IGA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harris Farm Markets3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about supermarkets

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is IGA or Woolworths more popular in search?

This chart shows how often people search Google for IGA and Woolworths by name. Each line represents a brand's share of searches for all five supermarkets we track, month by month, from searches in Australia.

IGA and Woolworths among supermarkets in Australia, by month

Share of searches by month for Woolworths, IGA. The figures are in the table below the chart.

View monthly share of searches table
MonthColesWoolworthsAldiIGAHarris Farm Markets
Oct 202535.1%34.6%23.5%5.7%1.2%
Nov 202535.1%34.5%23.4%5.7%1.3%
Dec 202534.8%34.4%23%6.4%1.3%
Jan 202632.6%38.3%21.8%6.2%1.2%
Feb 202635.2%34.7%23.5%5.5%1.1%
Mar 202632.8%38.9%21.9%5.3%1.1%
Apr 202634.6%34.2%23.5%6.3%1.5%
May 202631%37.3%25.3%5%1.3%
Jun 202633.3%33.3%27.2%4.9%1.2%
Jul 202633.3%32.8%27.7%4.9%1.3%
Aug 202631%36.9%25.4%5.3%1.4%
Sep 202633.2%32.7%27.2%5.6%1.2%

How has the IGA and Woolworths comparison changed over the last 12 months?

3 findings
  • Woolworths was ahead of IGA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IGA’s share of searches among supermarkets in Australia moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 590K to 506K.
  • Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia moved from 34.6% to 32.7%, and its estimated monthly branded searches moved from 3.6M to 2.9M.

How did search popularity change for Australia supermarkets in September 2026?

3 changes

  1. In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches.

  2. In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%.

  3. Estimated monthly branded searches for IGA in Australia fell 14.3% over 12 measured months, from 590K to 506K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using IGA’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IGA

3 branded search terms

  • iga
  • iga catalogue
  • iga supermarket

Woolworths

2 branded search terms

  • woolworths
  • woolworths online

How the Brand Demand Index is measured

Other head-to-heads among supermarkets

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