Car brands in the United States:Which are most popular?
In September 2026, Toyota was the most searched car brand in the United States, accounting for 11.2% of all searches among the 46 brands we track. When we checked with ChatGPT and Google AI Overviews, Toyota and Honda were mentioned most often, in four of the five answers. Honda was recommended most often, coming first in one out of four responses that gave a list.
ToyotaShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
TeslaShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 15th
HondaShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
FordShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KiaShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
Follow car brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Toyota and Honda were mentioned most often, in four of the five answers. Honda was recommended most often, coming first in one out of four answers that gave a list. Toyota was second, and Hyundai was third. Land Rover, which ranked 24th in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Honda1st
- Toyota2nd
Hyundai3rd
Subaru4th- Ford5th
Lexus6th- Kia7th
Buick8th
Nissan9th
BMW10th
Mercedes-Benz11th
Volkswagen12th
Ferrari13th
Aston Martin14th- Tesla15th
Rivian16th
Lucid Motors17th
Chevrolet18th
Mazda19th
GMC20th
Cadillac21st- Lincoln22nd
Jeep23rd
Ram24th
Genesis25th
Dodge26th
Chrysler27th
Alfa Romeo28th
Maserati29th
Fiat30th
Acura31st
Audi32nd
Infiniti33rd
MINI34th
Rolls-Royce35th
Porsche36th
Bentley37th
Lamborghini38th
Land Rover–
Volvo–
McLaren–
Mitsubishi–
Jaguar–
Polestar–
Lotus–
VinFast–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Audi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buick2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Genesis2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tesla1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chevrolet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nissan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mercedes-Benz1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BMW1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jeep1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Porsche1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GMC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volkswagen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rivian1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acura1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dodge1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cadillac1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lamborghini1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chrysler1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ram1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ferrari1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lincoln1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Infiniti1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rolls-Royce1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alfa Romeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MINI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maserati1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aston Martin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bentley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lucid Motors1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Land Rover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Volvo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- McLaren0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mitsubishi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jaguar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polestar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lotus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VinFast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car brands
5 answers
Asked ChatGPT
“Which car should I buy?”
Asked ChatGPT
“What are the most reliable car brands?”
Asked ChatGPT
“What is the best family SUV to buy?”
Searched Google, AI Overview
“car brands”
- 1Ford
- 2Toyota
- 3Honda
- 4Hyundai
- 5Nissan
- 6Subaru
- 7BMW
- 8Mercedes-Benz
- 9Volkswagen
- 10Ferrari
- 11Aston Martin
- 12Tesla
- 13Rivian
- 14Lucid Motors
- 15Chevrolet
- 16Buick
- 17GMC
- 18Cadillac
- 19Lincoln
- 20Jeep
- 21Ram
- 22Dodge
- 23Chrysler
- 24Alfa Romeo
- 25Maserati
- 26Fiat
- 27Lexus
- 28Acura
- 29Kia
- 30Genesis
- 31Infiniti
- 32MINI
- 33Rolls-Royce
- 34Audi
- 35Porsche
- 36Bentley
- 37Lamborghini
- 1
Searched Google, AI Overview
“best suv”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which car brands do people search for most?
This chart shows how often people search Google for each car brand by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.
Share of searches by month for Toyota, Tesla, Honda, Ford, Kia, Chevrolet, Hyundai, Nissan, Subaru, Mercedes-Benz, BMW, Jeep, Mazda, Porsche, Lexus, GMC, Volkswagen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota | Tesla | Honda | Ford | Kia | Chevrolet | Hyundai | Nissan | Subaru | Mercedes-Benz | BMW | Jeep | Mazda | Porsche | Lexus | GMC | Volkswagen | Audi | Rivian | Acura | Dodge | Cadillac | Lamborghini | Land Rover | Buick | Volvo | Chrysler | Genesis | Ram | Ferrari | Lincoln | Infiniti | McLaren | Rolls-Royce | Alfa Romeo | Mitsubishi | MINI | Maserati | Aston Martin | Bentley | Lucid Motors | Fiat | Jaguar | Polestar | Lotus | VinFast |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 10.1% | 6.4% | 6.3% | 6.6% | 4.5% | 5.6% | 4.8% | 3.6% | 3.5% | 3.4% | 3.5% | 3.4% | 3.1% | 3% | 2.3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.8% | 2.3% | 2% | 1.7% | 1.5% | 1.1% | 1.1% | 0.98% | 0.89% | 0.86% | 0.81% | 0.66% | 0.68% | 0.54% | 0.54% | 0.66% | 0.51% | 0.47% | 0.46% | 0.44% | 0.47% | 0.36% | 0.3% | 0.34% | 0.16% | 0.13% | 0.11% |
| Nov 2025 | 10.1% | 5.6% | 6.8% | 6.6% | 4.8% | 5.4% | 4.9% | 3.7% | 3.5% | 3.3% | 3.7% | 3.4% | 3.3% | 3% | 2.4% | 2.4% | 2.6% | 2.1% | 1.1% | 1.9% | 2% | 2.1% | 1.5% | 1.5% | 1.1% | 1.3% | 0.94% | 0.82% | 0.9% | 0.69% | 0.59% | 0.72% | 0.57% | 0.46% | 0.6% | 0.49% | 0.49% | 0.4% | 0.46% | 0.46% | 0.36% | 0.29% | 0.3% | 0.17% | 0.14% | 0.11% |
| Dec 2025 | 10.1% | 5.5% | 6.4% | 6.4% | 4.7% | 5.4% | 4.8% | 3.6% | 3.5% | 3.4% | 4% | 3.6% | 3.1% | 3% | 2.8% | 2.4% | 2.5% | 2.1% | 1.3% | 1.9% | 2% | 2% | 1.5% | 1.5% | 1.1% | 1.5% | 0.98% | 0.95% | 0.86% | 0.67% | 0.57% | 0.7% | 0.55% | 0.45% | 0.58% | 0.48% | 0.47% | 0.39% | 0.45% | 0.54% | 0.45% | 0.31% | 0.29% | 0.16% | 0.11% | 0.11% |
| Jan 2026 | 10.5% | 5.7% | 7.2% | 6.3% | 4.6% | 5.3% | 4.7% | 3.5% | 3.6% | 3.3% | 3.4% | 3.4% | 3.3% | 2.9% | 2.7% | 2.4% | 2.5% | 2% | 1.2% | 2.2% | 2.1% | 1.9% | 1.6% | 1.4% | 1.1% | 1.3% | 0.83% | 0.87% | 0.91% | 0.65% | 0.63% | 0.67% | 0.43% | 0.53% | 0.57% | 0.54% | 0.46% | 0.37% | 0.43% | 0.44% | 0.42% | 0.29% | 0.29% | 0.16% | 0.11% | 0.09% |
| Feb 2026 | 10.8% | 5.7% | 6.8% | 6.5% | 5% | 5.2% | 4.4% | 3.9% | 3.8% | 3.1% | 3.6% | 3.4% | 3.1% | 2.6% | 2.5% | 2.7% | 2.3% | 2% | 1.7% | 2% | 2% | 2.1% | 1.4% | 1.4% | 1.1% | 1.2% | 0.88% | 0.81% | 0.84% | 0.68% | 0.73% | 0.71% | 0.46% | 0.46% | 0.57% | 0.48% | 0.49% | 0.39% | 0.46% | 0.45% | 0.46% | 0.27% | 0.3% | 0.17% | 0.11% | 0.09% |
| Mar 2026 | 10.3% | 5.6% | 7.1% | 6.2% | 5.1% | 5.4% | 4.9% | 3.6% | 3.6% | 3.1% | 3.3% | 3.5% | 3.3% | 2.8% | 2.5% | 2.4% | 2.5% | 1.9% | 1.9% | 2.1% | 2.1% | 1.8% | 1.5% | 1.3% | 1.1% | 1.1% | 0.95% | 0.88% | 0.85% | 0.6% | 0.68% | 0.67% | 0.49% | 0.4% | 0.61% | 0.52% | 0.52% | 0.42% | 0.49% | 0.41% | 0.42% | 0.29% | 0.28% | 0.18% | 0.15% | 0.1% |
| Apr 2026 | 10.5% | 6.7% | 6.7% | 6.2% | 5.1% | 5.3% | 4.6% | 3.7% | 3.1% | 3.2% | 3.5% | 3.3% | 3% | 2.9% | 2.5% | 2.4% | 2.4% | 1.9% | 1.7% | 1.9% | 2.1% | 1.9% | 1.5% | 1.5% | 1.1% | 1.1% | 0.97% | 0.85% | 0.81% | 0.62% | 0.68% | 0.61% | 0.51% | 0.51% | 0.62% | 0.53% | 0.54% | 0.53% | 0.51% | 0.5% | 0.44% | 0.3% | 0.28% | 0.23% | 0.15% | 0.1% |
| May 2026 | 10.6% | 6.7% | 6.7% | 6.2% | 5% | 5.2% | 4.2% | 3.4% | 3.2% | 3.1% | 3.4% | 3.3% | 3.4% | 2.9% | 2.7% | 2.3% | 2.2% | 2% | 1.7% | 2.1% | 2.1% | 1.9% | 1.5% | 1.4% | 1.1% | 1.1% | 0.95% | 0.79% | 0.75% | 0.92% | 0.71% | 0.6% | 0.5% | 0.5% | 0.62% | 0.53% | 0.53% | 0.52% | 0.5% | 0.49% | 0.39% | 0.3% | 0.28% | 0.23% | 0.18% | 0.1% |
| Jun 2026 | 10.7% | 6.4% | 7.1% | 6.2% | 5% | 5.4% | 4.5% | 3.7% | 3.4% | 3.2% | 3.2% | 3.3% | 3.4% | 2.8% | 2.4% | 2.3% | 2.3% | 1.9% | 2.1% | 2% | 2% | 1.7% | 1.4% | 1.2% | 1.2% | 1.1% | 0.98% | 0.82% | 0.91% | 0.67% | 0.68% | 0.61% | 0.45% | 0.45% | 0.63% | 0.51% | 0.48% | 0.47% | 0.45% | 0.44% | 0.4% | 0.36% | 0.28% | 0.25% | 0.16% | 0.11% |
| Jul 2026 | 11.1% | 6.1% | 7.1% | 6.1% | 5.5% | 5.4% | 4.7% | 3.9% | 3.4% | 2.8% | 3.2% | 3% | 3.4% | 2.7% | 2.5% | 2.2% | 2.3% | 1.8% | 1.9% | 2% | 2% | 1.8% | 1.2% | 1.4% | 1.2% | 1.2% | 0.97% | 0.93% | 0.79% | 0.67% | 0.71% | 0.61% | 0.45% | 0.45% | 0.62% | 0.48% | 0.47% | 0.39% | 0.45% | 0.44% | 0.4% | 0.4% | 0.26% | 0.36% | 0.16% | 0.09% |
| Aug 2026 | 10.5% | 6.7% | 7% | 6.3% | 5.3% | 5.2% | 4.9% | 3.6% | 3.2% | 2.9% | 3% | 3.2% | 3.3% | 2.7% | 2.7% | 2.3% | 2.2% | 1.9% | 1.9% | 1.9% | 2% | 1.9% | 1.4% | 1.4% | 1.2% | 1.1% | 0.92% | 0.89% | 0.75% | 0.63% | 0.78% | 0.62% | 0.42% | 0.52% | 0.63% | 0.45% | 0.55% | 0.44% | 0.52% | 0.42% | 0.39% | 0.37% | 0.25% | 0.19% | 0.15% | 0.1% |
| Sep 2026 | 11.2% | 7% | 6.8% | 6.2% | 5.2% | 5.2% | 4.4% | 3.6% | 3.3% | 3.3% | 3.2% | 3.2% | 3.2% | 2.6% | 2.5% | 2.4% | 2.2% | 2% | 2% | 1.9% | 1.9% | 1.8% | 1.4% | 1.3% | 1.1% | 1% | 0.92% | 0.83% | 0.74% | 0.68% | 0.66% | 0.66% | 0.55% | 0.55% | 0.53% | 0.48% | 0.48% | 0.47% | 0.45% | 0.44% | 0.38% | 0.32% | 0.25% | 0.25% | 0.14% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 11.2% | 7.5M | -0.07% | +0.7 points | |
| 2, moved from 3rd to 2nd | 7% | 4.7M | -2.1% | +0.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.8% | 4.5M | -9.4% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.2% | 4.1M | -8.3% | -0.1 points | |
| 5, held 5th | 5.2% | 3.5M | -8.9% | -0.1 points | |
| 6, held 6th | 5.2% | 3.4M | -7.2% | 0 points | |
| 7, held 7th | 4.4% | 2.9M | -15.8% | -0.5 points | |
| 8, held 8th | 3.6% | 2.4M | -4.6% | +0.1 points | |
| 9, moved from 11th to 9th | 3.3% | 2.2M | -3.7% | +0.1 pointsmoved from 11th to 9th | |
| 10, moved from 13th to 10th | 3.3% | 2.2M | +4.7% | +0.4 pointsmoved from 13th to 10th | |
| 11, moved from 12th to 11th | 3.2% | 2.2M | 0% | +0.2 pointsmoved from 12th to 11th | |
| 12, moved from 10th to 12th | 3.2% | 2.1M | -8.2% | -0.1 pointsmoved from 10th to 12th | |
| 13, moved from 9th to 13th | 3.2% | 2.1M | -11.3% | -0.2 pointsmoved from 9th to 13th | |
| 14, moved from 15th to 14th | 2.6% | 1.7M | -9.1% | -0.1 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 2.5% | 1.6M | -14.3% | -0.2 pointsmoved from 14th to 15th | |
| 16, held 16th | 2.4% | 1.6M | -5% | 0 points | |
| 17, held 17th | 2.2% | 1.5M | -5.4% | 0 points | |
| 18, moved from 20th to 18th | 2% | 1.3M | -3.8% | +0.1 pointsmoved from 20th to 18th | |
| 19, moved from 22nd to 19th | 2% | 1.3M | -1.8% | +0.1 pointsmoved from 22nd to 19th | |
| 20, moved from 21st to 20th | 1.9% | 1.3M | -7.2% | 0 pointsmoved from 21st to 20th | |
| 21, moved from 18th to 21st | 1.9% | 1.3M | -14% | -0.2 pointsmoved from 18th to 21st | |
| 22, moved from 19th to 22nd | 1.8% | 1.2M | -11.6% | -0.1 pointsmoved from 19th to 22nd | |
| 23, moved from 24th to 23rd | 1.4% | 919K | -5.6% | 0 pointsmoved from 24th to 23rd | |
| 24, moved from 23rd to 24th | 1.3% | 870K | -15.3% | -0.1 pointsmoved from 23rd to 24th | |
| 25, held 25th | 1.1% | 758K | -11.7% | -0.1 points | |
| 26, held 26th | 1% | 686K | -13.7% | -0.1 points | |
| 27, held 27th | 0.92% | 612K | -6.8% | 0 points | |
| 28, held 28th | 0.83% | 550K | -12.8% | -0.1 points | |
| 29, moved from 30th to 29th | 0.74% | 495K | -6.8% | 0 pointsmoved from 30th to 29th | |
| 30, moved from 32nd to 30th | 0.68% | 450K | 0% | 0 pointsmoved from 32nd to 30th | |
| 31, moved from 29th to 31st | 0.66% | 441K | -20.2% | -0.1 pointsmoved from 29th to 31st | |
| 32, moved from 33rd to 32nd | 0.66% | 440K | 0% | 0 pointsmoved from 33rd to 32nd | |
| 33, moved from 39th to 33rd | 0.55% | 368K | +22.3% | +0.1 pointsmoved from 39th to 33rd | |
| 34, moved from 36th to 34th | 0.55% | 368K | 0% | 0 pointsmoved from 36th to 34th | |
| 35, moved from 31st to 35th | 0.53% | 353K | -21.8% | -0.1 pointsmoved from 31st to 35th | |
| 36, moved from 37th to 36th | 0.48% | 321K | -0.47% | 0 pointsmoved from 37th to 36th | |
| 37, moved from 34th to 37th | 0.48% | 319K | -18.2% | -0.1 pointsmoved from 34th to 37th | |
| 38, held 38th | 0.47% | 313K | -0.85% | 0 points | |
| 39, moved from 35th to 39th | 0.45% | 301K | -18.2% | -0.1 pointsmoved from 35th to 39th | |
| 40, held 40th | 0.44% | 296K | 0% | 0 points | |
| 41, held 41st | 0.38% | 250K | -9.3% | 0 points | |
| 42, held 42nd | 0.32% | 213K | -19.2% | 0 points | |
| 43, held 43rd | 0.25% | 168K | -7.5% | 0 points | |
| 44, held 44th | 0.25% | 165K | +22.2% | +0.1 points | |
| 45, held 45th | 0.14% | 90.5K | -17.7% | 0 points | |
| 46, held 46th | 0.11% | 74K | 0% | 0 points |
1.
Toyota11.2%
Held 1st. 7.5M estimated branded searches, -0.07% vs prior month. Share +0.7 points.
2.
Tesla7%
Moved from 3rd to 2nd. 4.7M estimated branded searches, -2.1% vs prior month. Share +0.3 points.
3.
Honda6.8%
Moved from 2nd to 3rd. 4.5M estimated branded searches, -9.4% vs prior month. Share -0.2 points.
4.
Ford6.2%
Held 4th. 4.1M estimated branded searches, -8.3% vs prior month. Share -0.1 points.
5.
Kia5.2%
Held 5th. 3.5M estimated branded searches, -8.9% vs prior month. Share -0.1 points.
5.2%
Held 6th. 3.4M estimated branded searches, -7.2% vs prior month. Share 0 points.
7.
Hyundai4.4%
Held 7th. 2.9M estimated branded searches, -15.8% vs prior month. Share -0.5 points.
8.
Nissan3.6%
Held 8th. 2.4M estimated branded searches, -4.6% vs prior month. Share +0.1 points.
9.
Subaru3.3%
Moved from 11th to 9th. 2.2M estimated branded searches, -3.7% vs prior month. Share +0.1 points.
3.3%
Moved from 13th to 10th. 2.2M estimated branded searches, +4.7% vs prior month. Share +0.4 points.
11.
BMW3.2%
Moved from 12th to 11th. 2.2M estimated branded searches, 0% vs prior month. Share +0.2 points.
12.
Jeep3.2%
Moved from 10th to 12th. 2.1M estimated branded searches, -8.2% vs prior month. Share -0.1 points.
13.
Mazda3.2%
Moved from 9th to 13th. 2.1M estimated branded searches, -11.3% vs prior month. Share -0.2 points.
14.
Porsche2.6%
Moved from 15th to 14th. 1.7M estimated branded searches, -9.1% vs prior month. Share -0.1 points.
15.
Lexus2.5%
Moved from 14th to 15th. 1.6M estimated branded searches, -14.3% vs prior month. Share -0.2 points.
16.
GMC2.4%
Held 16th. 1.6M estimated branded searches, -5% vs prior month. Share 0 points.
17.
Volkswagen2.2%
Held 17th. 1.5M estimated branded searches, -5.4% vs prior month. Share 0 points.
18.
Audi2%
Moved from 20th to 18th. 1.3M estimated branded searches, -3.8% vs prior month. Share +0.1 points.
19.
Rivian2%
Moved from 22nd to 19th. 1.3M estimated branded searches, -1.8% vs prior month. Share +0.1 points.
20.
Acura1.9%
Moved from 21st to 20th. 1.3M estimated branded searches, -7.2% vs prior month. Share 0 points.
21.
Dodge1.9%
Moved from 18th to 21st. 1.3M estimated branded searches, -14% vs prior month. Share -0.2 points.
22.
Cadillac1.8%
Moved from 19th to 22nd. 1.2M estimated branded searches, -11.6% vs prior month. Share -0.1 points.
23.
Lamborghini1.4%
Moved from 24th to 23rd. 919K estimated branded searches, -5.6% vs prior month. Share 0 points.
24.
Land Rover1.3%
Moved from 23rd to 24th. 870K estimated branded searches, -15.3% vs prior month. Share -0.1 points.
25.
Buick1.1%
Held 25th. 758K estimated branded searches, -11.7% vs prior month. Share -0.1 points.
26.
Volvo1%
Held 26th. 686K estimated branded searches, -13.7% vs prior month. Share -0.1 points.
27.
Chrysler0.92%
Held 27th. 612K estimated branded searches, -6.8% vs prior month. Share 0 points.
28.
Genesis0.83%
Held 28th. 550K estimated branded searches, -12.8% vs prior month. Share -0.1 points.
29.
Ram0.74%
Moved from 30th to 29th. 495K estimated branded searches, -6.8% vs prior month. Share 0 points.
30.
Ferrari0.68%
Moved from 32nd to 30th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
31.
Lincoln0.66%
Moved from 29th to 31st. 441K estimated branded searches, -20.2% vs prior month. Share -0.1 points.
32.
Infiniti0.66%
Moved from 33rd to 32nd. 440K estimated branded searches, 0% vs prior month. Share 0 points.
33.
McLaren0.55%
Moved from 39th to 33rd. 368K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
34.
Rolls-Royce0.55%
Moved from 36th to 34th. 368K estimated branded searches, 0% vs prior month. Share 0 points.
35.
Alfa Romeo0.53%
Moved from 31st to 35th. 353K estimated branded searches, -21.8% vs prior month. Share -0.1 points.
36.
Mitsubishi0.48%
Moved from 37th to 36th. 321K estimated branded searches, -0.47% vs prior month. Share 0 points.
37.
MINI0.48%
Moved from 34th to 37th. 319K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
38.
Maserati0.47%
Held 38th. 313K estimated branded searches, -0.85% vs prior month. Share 0 points.
39.
Aston Martin0.45%
Moved from 35th to 39th. 301K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
40.
Bentley0.44%
Held 40th. 296K estimated branded searches, 0% vs prior month. Share 0 points.
41.
Lucid Motors0.38%
Held 41st. 250K estimated branded searches, -9.3% vs prior month. Share 0 points.
42.
Fiat0.32%
Held 42nd. 213K estimated branded searches, -19.2% vs prior month. Share 0 points.
43.
Jaguar0.25%
Held 43rd. 168K estimated branded searches, -7.5% vs prior month. Share 0 points.
44.
Polestar0.25%
Held 44th. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
45.
Lotus0.14%
Held 45th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.
46.
VinFast0.11%
Held 46th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among car brands in the United States?
46 brands
In September 2026, Toyota was the most searched among car brands in the United States, with an estimated 7.5M branded searches, 11.2% of all searches for the 46 we track. Tesla is in 2nd place, 4.2 percentage points behind at 7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Toyota | 10.1% → 11.2% | 11.2%Sep 2026 | 10.1%Nov 2025 | 1st |
| Tesla | 6.4% → 7% | 7%Sep 2026 | 5.5%Dec 2025 | 3rd → 2nd |
| Honda | 6.3% → 6.8% | 7.2%Jan 2026 | 6.3%Oct 2025 | 4th → 3rd |
| Ford | 6.6% → 6.2% | 6.6%Oct 2025 | 6.1%Jul 2026 | 2nd → 4th |
| Kia | 4.5% → 5.2% | 5.5%Jul 2026 | 4.5%Oct 2025 | 7th → 5th |
| Chevrolet | 5.6% → 5.2% | 5.6%Oct 2025 | 5.2%Sep 2026 | 5th → 6th |
| Hyundai | 4.8% → 4.4% | 4.9%Mar 2026 | 4.2%May 2026 | 6th → 7th |
| Nissan | 3.6% | 3.9%Jul 2026 | 3.4%May 2026 | 8th |
| Subaru | 3.5% → 3.3% | 3.8%Feb 2026 | 3.1%Apr 2026 | 10th → 9th |
| Mercedes-Benz | 3.4% → 3.3% | 3.4%Dec 2025 | 2.8%Jul 2026 | 11th → 10th |
| BMW | 3.5% → 3.2% | 4%Dec 2025 | 3%Aug 2026 | 9th → 11th |
| Jeep | 3.4% → 3.2% | 3.6%Dec 2025 | 3%Jul 2026 | 12th |
| Mazda | 3.1% → 3.2% | 3.4%May 2026 | 3%Apr 2026 | 13th |
| Porsche | 3% → 2.6% | 3%Dec 2025 | 2.6%Feb 2026 | 14th |
| Lexus | 2.3% → 2.5% | 2.8%Dec 2025 | 2.3%Oct 2025 | 18th → 15th |
| GMC | 2.4% | 2.7%Feb 2026 | 2.2%Jul 2026 | 16th |
| Volkswagen | 2.5% → 2.2% | 2.6%Nov 2025 | 2.2%May 2026 | 15th → 17th |
| Audi | 2.2% → 2% | 2.2%Oct 2025 | 1.8%Jul 2026 | 19th → 18th |
| Rivian | 1.3% → 2% | 2.1%Jun 2026 | 1.1%Nov 2025 | 24th → 19th |
| Acura | 1.8% → 1.9% | 2.2%Jan 2026 | 1.8%Oct 2025 | 21st → 20th |
| Dodge | 2.3% → 1.9% | 2.3%Oct 2025 | 1.9%Sep 2026 | 17th → 21st |
| Cadillac | 2% → 1.8% | 2.1%Nov 2025 | 1.7%Jun 2026 | 20th → 22nd |
| Lamborghini | 1.7% → 1.4% | 1.7%Oct 2025 | 1.2%Jul 2026 | 22nd → 23rd |
| Land Rover | 1.5% → 1.3% | 1.5%Nov 2025 | 1.2%Jun 2026 | 23rd → 24th |
| Buick | 1.1% | 1.2%Jun 2026 | 1.1%Feb 2026 | 26th → 25th |
| Volvo | 1.1% → 1% | 1.5%Dec 2025 | 1%Sep 2026 | 25th → 26th |
| Chrysler | 0.98% → 0.92% | 0.98%Dec 2025 | 0.83%Jan 2026 | 27th |
| Genesis | 0.89% → 0.83% | 0.95%Dec 2025 | 0.79%May 2026 | 28th |
| Ram | 0.86% → 0.74% | 0.91%Jun 2026 | 0.74%Sep 2026 | 29th |
| Ferrari | 0.81% → 0.68% | 0.92%May 2026 | 0.6%Mar 2026 | 30th |
| Lincoln | 0.66% | 0.78%Aug 2026 | 0.57%Dec 2025 | 33rd → 31st |
| Infiniti | 0.68% → 0.66% | 0.72%Nov 2025 | 0.6%May 2026 | 31st → 32nd |
| McLaren | 0.54% → 0.55% | 0.57%Nov 2025 | 0.42%Aug 2026 | 34th → 33rd |
| Rolls-Royce | 0.54% → 0.55% | 0.55%Sep 2026 | 0.4%Mar 2026 | 35th → 34th |
| Alfa Romeo | 0.66% → 0.53% | 0.66%Oct 2025 | 0.53%Sep 2026 | 32nd → 35th |
| Mitsubishi | 0.51% → 0.48% | 0.54%Jan 2026 | 0.45%Aug 2026 | 36th |
| MINI | 0.47% → 0.48% | 0.55%Aug 2026 | 0.46%Jan 2026 | 38th → 37th |
| Maserati | 0.46% → 0.47% | 0.53%Apr 2026 | 0.37%Jan 2026 | 39th → 38th |
| Aston Martin | 0.44% → 0.45% | 0.52%Aug 2026 | 0.43%Jan 2026 | 40th → 39th |
| Bentley | 0.47% → 0.44% | 0.54%Dec 2025 | 0.41%Mar 2026 | 37th → 40th |
| Lucid Motors | 0.36% → 0.38% | 0.46%Feb 2026 | 0.36%Oct 2025 | 41st |
| Fiat | 0.3% → 0.32% | 0.4%Jul 2026 | 0.27%Feb 2026 | 43rd → 42nd |
| Jaguar | 0.34% → 0.25% | 0.34%Oct 2025 | 0.25%Sep 2026 | 42nd → 43rd |
| Polestar | 0.16% → 0.25% | 0.36%Jul 2026 | 0.16%Jan 2026 | 44th |
| Lotus | 0.13% → 0.14% | 0.18%May 2026 | 0.11%Jan 2026 | 45th |
| VinFast | 0.11% | 0.11%Nov 2025 | 0.09%Jan 2026 | 46th |
Each finding as a sentence
- Across the 12 months ending September 2026, Toyota’s share of searches among car brands in the United States increased from 10.1% to 11.2%.
- Across the 12 months ending September 2026, Tesla’s share of searches among car brands in the United States increased from 6.4% to 7%.
- Across the 12 months ending September 2026, Honda’s share of searches among car brands in the United States increased from 6.3% to 6.8%.
- Across the 12 months ending September 2026, Kia’s share of searches among car brands in the United States increased from 4.5% to 5.2%.
- Across the 12 months ending September 2026, Rivian’s share of searches among car brands in the United States increased from 1.3% to 2%.
- Across the 12 months ending September 2026, Toyota’s share of searches among car brands in the United States peaked at 11.2% in September 2026 and was lowest at 10.1% in November 2025.
- Across the 12 months ending September 2026, Tesla’s share of searches among car brands in the United States peaked at 7% in September 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Kia’s share of searches among car brands in the United States peaked at 5.5% in July 2026 and was lowest at 4.5% in October 2025.
- Across the 12 months ending September 2026, BMW’s share of searches among car brands in the United States peaked at 4% in December 2025 and was lowest at 3% in August 2026.
- Across the 12 months ending September 2026, Tesla rose from 3rd to 2nd among car brands in the United States.
- Across the 12 months ending September 2026, Honda rose from 4th to 3rd among car brands in the United States.
- Across the 12 months ending September 2026, Ford fell from 2nd to 4th among car brands in the United States.
- Across the 12 months ending September 2026, Kia rose from 7th to 5th among car brands in the United States.
- Across the 12 months ending September 2026, Chevrolet fell from 5th to 6th among car brands in the United States.
- Across the 12 months ending September 2026, Hyundai fell from 6th to 7th among car brands in the United States.
- Across the 12 months ending September 2026, Subaru rose from 10th to 9th among car brands in the United States.
- Across the 12 months ending September 2026, Mercedes-Benz rose from 11th to 10th among car brands in the United States.
- Across the 12 months ending September 2026, BMW fell from 9th to 11th among car brands in the United States.
- Across the 12 months ending September 2026, Lexus rose from 18th to 15th among car brands in the United States.
- Across the 12 months ending September 2026, Volkswagen fell from 15th to 17th among car brands in the United States.
- Across the 12 months ending September 2026, Audi rose from 19th to 18th among car brands in the United States.
- Across the 12 months ending September 2026, Rivian rose from 24th to 19th among car brands in the United States.
- Across the 12 months ending September 2026, Acura rose from 21st to 20th among car brands in the United States.
- Across the 12 months ending September 2026, Dodge fell from 17th to 21st among car brands in the United States.
- Across the 12 months ending September 2026, Cadillac fell from 20th to 22nd among car brands in the United States.
- Across the 12 months ending September 2026, Lamborghini fell from 22nd to 23rd among car brands in the United States.
- Across the 12 months ending September 2026, Land Rover fell from 23rd to 24th among car brands in the United States.
- Across the 12 months ending September 2026, Buick rose from 26th to 25th among car brands in the United States.
- Across the 12 months ending September 2026, Volvo fell from 25th to 26th among car brands in the United States.
- Across the 12 months ending September 2026, Lincoln rose from 33rd to 31st among car brands in the United States.
- Across the 12 months ending September 2026, Infiniti fell from 31st to 32nd among car brands in the United States.
- Across the 12 months ending September 2026, McLaren rose from 34th to 33rd among car brands in the United States.
- Across the 12 months ending September 2026, Rolls-Royce rose from 35th to 34th among car brands in the United States.
- Across the 12 months ending September 2026, Alfa Romeo fell from 32nd to 35th among car brands in the United States.
- Across the 12 months ending September 2026, MINI rose from 38th to 37th among car brands in the United States.
- Across the 12 months ending September 2026, Maserati rose from 39th to 38th among car brands in the United States.
- Across the 12 months ending September 2026, Aston Martin rose from 40th to 39th among car brands in the United States.
- Across the 12 months ending September 2026, Bentley fell from 37th to 40th among car brands in the United States.
- Across the 12 months ending September 2026, Fiat rose from 43rd to 42nd among car brands in the United States.
- Across the 12 months ending September 2026, Jaguar fell from 42nd to 43rd among car brands in the United States.
- Across the 12 months ending September 2026, Nissan, Jeep, Mazda, Porsche, GMC, Chrysler, Genesis, Ram, Ferrari, Mitsubishi, Lucid Motors, Polestar, Lotus and VinFast held steady: their share of searches among car brands in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States car brands in September 2026?
8 changes
In September 2026, Toyota gained share of searches among car brands in the United States, from 10.5% to 11.2%.
In September 2026, McLaren rose from 39th to 33rd among car brands in the United States.
In September 2026, Mercedes-Benz rose from 13th to 10th among car brands in the United States.
In September 2026, Rivian rose from 22nd to 19th among car brands in the United States.
In September 2026, Audi rose from 20th to 18th among car brands in the United States.
In September 2026, Ferrari rose from 32nd to 30th among car brands in the United States.
In September 2026, Rolls-Royce rose from 36th to 34th among car brands in the United States.
In September 2026, Subaru rose from 11th to 9th among car brands in the United States.
How are branded searches counted for car brands?
217 search terms
Each brand's share of searches among car brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Toyota
11 branded search terms
- prius
- toyota
- toyota 4runner
- toyota camry
- toyota corolla
- toyota grand highlander
- toyota highlander
- toyota rav4
- toyota sienna
- toyota tacoma
- toyota tundra
Tesla
6 branded search terms
- cybertruck
- tesla
- tesla model 3
- tesla model s
- tesla model x
- tesla model y
Honda
8 branded search terms
- honda
- honda accord
- honda civic
- honda crv
- honda hrv
- honda odyssey
- honda passport
- honda pilot
Ford
10 branded search terms
- ford
- ford bronco
- ford bronco sport
- ford escape
- ford expedition
- ford explorer
- ford f150
- ford maverick
- ford mustang
- ford ranger
Kia
10 branded search terms
- kia
- kia carnival
- kia ev9
- kia forte
- kia k5
- kia seltos
- kia sorento
- kia soul
- kia sportage
- kia telluride
Chevrolet
12 branded search terms
- chevrolet
- chevy
- chevy blazer
- chevy colorado
- chevy equinox
- chevy malibu
- chevy silverado
- chevy suburban
- chevy tahoe
- chevy traverse
- chevy trax
- corvette
Hyundai
8 branded search terms
- hyundai
- hyundai elantra
- hyundai ioniq 5
- hyundai kona
- hyundai palisade
- hyundai santa fe
- hyundai sonata
- hyundai tucson
Nissan
9 branded search terms
- nissan
- nissan altima
- nissan armada
- nissan frontier
- nissan kicks
- nissan leaf
- nissan pathfinder
- nissan rogue
- nissan sentra
Subaru
6 branded search terms
- subaru
- subaru ascent
- subaru crosstrek
- subaru forester
- subaru outback
- subaru wrx
Mercedes-Benz
6 branded search terms
- g wagon
- mercedes
- mercedes benz
- mercedes c class
- mercedes g wagon
- mercedes gle
BMW
5 branded search terms
- bmw
- bmw 3 series
- bmw m3
- bmw x3
- bmw x5
Jeep
8 branded search terms
- jeep
- jeep cherokee
- jeep compass
- jeep gladiator
- jeep grand cherokee
- jeep grand wagoneer
- jeep wagoneer
- jeep wrangler
Mazda
7 branded search terms
- mazda
- mazda cx30
- mazda cx5
- mazda cx50
- mazda cx90
- mazda miata
- mazda3
Porsche
5 branded search terms
- porsche
- porsche 911
- porsche cayenne
- porsche macan
- porsche taycan
Lexus
6 branded search terms
- lexus
- lexus es
- lexus gx
- lexus lx
- lexus nx
- lexus rx
GMC
7 branded search terms
- gmc
- gmc acadia
- gmc canyon
- gmc hummer ev
- gmc sierra
- gmc terrain
- gmc yukon
Volkswagen
6 branded search terms
- volkswagen
- vw atlas
- vw golf
- vw id4
- vw jetta
- vw tiguan
Audi
5 branded search terms
- audi
- audi a4
- audi q5
- audi q7
- audi r8
Rivian
4 branded search terms
- rivian
- rivian r1s
- rivian r1t
- rivian r2
Acura
5 branded search terms
- acura
- acura integra
- acura mdx
- acura rdx
- acura tlx
Dodge
5 branded search terms
- dodge
- dodge challenger
- dodge charger
- dodge durango
- dodge hornet
Cadillac
4 branded search terms
- cadillac
- cadillac escalade
- cadillac lyriq
- cadillac xt5
Lamborghini
2 branded search terms
- lamborghini
- lamborghini urus
Land Rover
4 branded search terms
- land rover
- land rover defender
- range rover
- range rover sport
Buick
4 branded search terms
- buick
- buick enclave
- buick encore
- buick envista
Volvo
4 branded search terms
- volvo
- volvo xc40
- volvo xc60
- volvo xc90
Chrysler
3 branded search terms
- chrysler
- chrysler 300
- chrysler pacifica
Genesis
4 branded search terms
- genesis cars
- genesis g80
- genesis gv70
- genesis gv80
Ram
4 branded search terms
- dodge ram
- ram 1500
- ram 2500
- ram trucks
Ferrari
1 branded search term
- ferrari
Lincoln
5 branded search terms
- lincoln aviator
- lincoln cars
- lincoln corsair
- lincoln nautilus
- lincoln navigator
Infiniti
3 branded search terms
- infiniti
- infiniti qx60
- infiniti qx80
McLaren
1 branded search term
- mclaren
Rolls-Royce
1 branded search term
- rolls royce
Alfa Romeo
3 branded search terms
- alfa romeo
- alfa romeo giulia
- alfa romeo stelvio
Mitsubishi
6 branded search terms
- mitsubishi cars
- mitsubishi eclipse cross
- mitsubishi mirage
- mitsubishi motors
- mitsubishi outlander
- mitsubishi outlander sport
MINI
2 branded search terms
- mini cooper
- mini countryman
Maserati
2 branded search terms
- maserati
- maserati grecale
Aston Martin
1 branded search term
- aston martin
Bentley
2 branded search terms
- bentley
- bentley bentayga
Lucid Motors
3 branded search terms
- lucid air
- lucid gravity
- lucid motors
Fiat
3 branded search terms
- fiat
- fiat 500
- fiat 500e
Jaguar
3 branded search terms
- jaguar cars
- jaguar f pace
- jaguar f type
Polestar
1 branded search term
- polestar
Lotus
1 branded search term
- lotus cars
VinFast
1 branded search term
- vinfast
Compare popularity between leading brands
- Toyota vs Tesla: compare popularity
- Toyota vs Honda: compare popularity
- Toyota vs Ford: compare popularity
- Toyota vs Kia: compare popularity
- Tesla vs Honda: compare popularity
- Tesla vs Ford: compare popularity
- Tesla vs Kia: compare popularity
- Honda vs Ford: compare popularity
- Honda vs Kia: compare popularity
- Ford vs Kia: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.