New Zealand branded search and Share of Search
In September 2026, the 8238 New Zealand brands Brandwave measured accounted for an estimated 75.6M branded searches.
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What changedin New Zealand
Measured in September 2026.
Which New Zealand brands overtook a rival in share of branded search in September 2026?
In September 2026, Ticketmaster overtook Ticketek to become the leader among event ticketing platforms in New Zealand, with 74.4% of the searches.
In September 2026, Electric Avenue overtook Rhythm and Vines to become the leader among music festivals in New Zealand, with 73.8% of the searches.
In September 2026, World of WearableArt overtook Whānau Mārama NZ International Film Festival to become the leader among arts and culture festivals in New Zealand, with 65.3% of the searches.
In September 2026, Jatz overtook Ritz and 2 others to become the leader among cracker brands in New Zealand, with 71.4% of the searches.
In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.
Biggest share gains
Largest Share of Search gains inside a brand's own set, September 2026 against August 2026.
- 1Electric AvenueTo 73.8% in NZ Music festivals+64.5 points
- 2JatzTo 71.4% in NZ Cracker brands+58.9 points
- 3World of WearableArtTo 65.3% in NZ Arts and culture festivals+47.8 points
Biggest share losses
Largest Share of Search losses inside a brand's own set, September 2026 against August 2026.
- 1
Rhythm and VinesTo 10% in NZ Music festivals-64.3 points - 2
JobberTo 8.8% in NZ Field service management platforms-57.9 points - 3
Whānau Mārama NZ International Film FestivalTo 3.5% in NZ Arts and culture festivals-54.1 points
Fastest-growing demand
Largest rise in estimated branded searches across the last 12 months.
- 1
Starlight CinemaIn NZ Neighbourhood cinemas+8933.3% - 2
Gibson FuneralsIn NZ Cambridge funeral directors+4500% - 3
Salt & WoodIn NZ Kāpiti Coast restaurants+3980%
Fastest-declining demand
Largest fall in estimated branded searches across the last 12 months.
Largest branded demand
The most-searched brands Brandwave tracks here, September 2026.
- 1
ChatGPTIn NZ AI chatbots4.2M - 2
YouTubeIn NZ Social media platforms3.4M - 3YouTubeIn NZ Video hosting platforms3.4M
- 4
FacebookIn NZ Social media platforms2.4M - 5
GoogleIn NZ Search engines2.4M
Notable rank changes
Brands that changed position inside their own set in September 2026.
- 1
CheryMoved from 40th to 51st in NZ Car brands#51 - 2
Aston MartinMoved from 25th to 35th in NZ Car brands#35 - 3
AbarthMoved from 70th to 77th in NZ Car brands#77
Newly tracked brands
Brands whose measured history starts inside this window.
- 1
Property BrokersFirst measured month in NZ Cambridge real estate agenciesSep 2026 - 2
Alliance PartyFirst measured month in NZ Political partiesAug 2026 - 3Free PalestineFirst measured month in NZ Political partiesAug 2026
Competitive setsin New Zealand
1700 sets of brands that compete for the same customers, with Share of Search worked out inside each one.
- AI chatbots4.7M
- ChatGPT90.8%
Gemini4.1%
Microsoft Copilot2.6%
- Sports leagues3.7M
NRL59.8%
Premier League15.2%
NFL11.3%
- Search engines2.5M
- Google95.9%
DuckDuckGo2.5%
Bing1.1%
- Email providers2.1M
Gmail73.1%
Outlook14.3%
Yahoo Mail11.7%
Kmart NZ55.9%
Farmers25.6%
The Warehouse15.4%
- Supermarkets1.6M
Woolworths40.1%
PAK’nSAVE30.9%
New World18.6%
- Kmart NZ72.6%
- The Warehouse20%
Look Sharp6.3%
Air New Zealand38.4%
Jetstar23%
Qantas12.5%
Noel Leeming28.7%
PB Tech27.6%
JB Hi-Fi26.6%
- Beauty retailers878K
Chemist Warehouse80%
MECCA9.6%
Hikoco6%
- Car brands877K
Toyota12.7%
Mitsubishi7%
Ford5%
- Fast food chains849K
KFC27.2%
McDonald's21.6%
Burger King14.2%
SEEK56.7%
LinkedIn20%
Trade Me Jobs8.6%
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