Foam roller brands in New Zealand:Which are most popular?
In September 2026, TriggerPoint was the most searched foam roller brand in New Zealand, accounting for 74.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, TriggerPoint and Blackroll were mentioned most often, in four of the five answers. TriggerPoint was recommended most often, coming first in three out of four responses that gave a list.
TriggerPointShare of searches 74.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
TherabodyShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BlackrollShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- GaiamShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OPTPShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Follow foam roller brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top foam roller brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, TriggerPoint and Blackroll were mentioned most often, in four of the five answers. TriggerPoint was recommended most often, coming first in three out of four answers that gave a list. Blackroll was second, and OPTP was third. Therabody, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TriggerPoint1st
- Blackroll2nd
- OPTP3rd
- Therabody–
- Gaiam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TriggerPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blackroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPTP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Therabody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gaiam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foam roller brands
5 answers
Asked ChatGPT
“Which foam roller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best foam roller brands in New Zealand?”
Asked ChatGPT
“What's the best foam roller brand in New Zealand for muscle recovery?”
Searched Google, AI Overview
“foam roller nz”
Searched Google, AI Overview
“massage roller nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which foam roller brands do people search for most?
This chart shows how often people search Google for each foam roller brand by name. Each line represents a brand's share of searches for all five foam roller brands we track, month by month, from searches in New Zealand.
Share of searches by month for TriggerPoint, Therabody. The figures are in the table below the chart.
View monthly share of searches table
| Month | TriggerPoint | Therabody | Blackroll | Gaiam | OPTP |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 48.1% | 2.4% | 6.6% | 1.4% |
| Nov 2025 | 31% | 60.6% | 1.8% | 4.9% | 1.8% |
| Dec 2025 | 75.3% | 22.6% | 0.37% | 1.3% | 0.37% |
| Jan 2026 | 71.9% | 23.9% | 0.82% | 2.8% | 0.65% |
| Feb 2026 | 48.7% | 44.2% | 1.5% | 3.4% | 2.2% |
| Mar 2026 | 34.1% | 54.5% | 3.3% | 6.6% | 1.4% |
| Apr 2026 | 33.6% | 54.7% | 2.3% | 7.9% | 1.4% |
| May 2026 | 33.8% | 55.4% | 2.3% | 6.6% | 1.9% |
| Jun 2026 | 37.1% | 50.2% | 2.1% | 7.2% | 3.4% |
| Jul 2026 | 30% | 53.3% | 3.8% | 10.8% | 2.1% |
| Aug 2026 | 32.8% | 54.5% | 2.6% | 7.8% | 2.2% |
| Sep 2026 | 74.7% | 21.2% | 1.5% | 1.5% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 74.7% | 5.4K | +513.6% | +41.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 21.2% | 1.5K | +4.8% | -33.3 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 1.5% | 110 | +57.1% | -1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.5% | 110 | -47.6% | -6.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.1% | 80 | +33.3% | -1.1 points |
74.7%
Moved from 2nd to 1st. 5.4K estimated branded searches, +513.6% vs prior month. Share +41.9 points.
21.2%
Moved from 1st to 2nd. 1.5K estimated branded searches, +4.8% vs prior month. Share -33.3 points.
1.5%
Moved from 4th to 3rd. 110 estimated branded searches, +57.1% vs prior month. Share -1.1 points.
4.Gaiam
1.5%
Moved from 3rd to 4th. 110 estimated branded searches, -47.6% vs prior month. Share -6.3 points.
5.
OPTP1.1%
Held 5th. 80 estimated branded searches, +33.3% vs prior month. Share -1.1 points.
Which brand is most popular in search among foam roller brands in New Zealand?
5 brands
In September 2026, TriggerPoint was the most searched among foam roller brands in New Zealand, with an estimated 5.4K branded searches, 74.7% of all searches for the five we track. Therabody is in 2nd place, 53.5 percentage points behind at 21.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| TriggerPoint | 41.5% → 74.7% | 75.3%Dec 2025 | 30%Jul 2026 | 2nd → 1st |
| Therabody | 48.1% → 21.2% | 60.6%Nov 2025 | 21.2%Sep 2026 | 1st → 2nd |
| Blackroll | 2.4% → 1.5% | 3.8%Jul 2026 | 0.37%Dec 2025 | 4th → 3rd |
| Gaiam | 6.6% → 1.5% | 10.8%Jul 2026 | 1.3%Dec 2025 | 3rd → 4th |
| OPTP | 1.4% → 1.1% | 3.4%Jun 2026 | 0.37%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, TriggerPoint’s share of searches among foam roller brands in New Zealand increased from 41.5% to 74.7%.
- Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand decreased from 48.1% to 21.2%.
- Across the 12 months ending September 2026, Blackroll’s share of searches among foam roller brands in New Zealand decreased from 2.4% to 1.5%.
- Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand decreased from 6.6% to 1.5%.
- Across the 12 months ending September 2026, TriggerPoint’s share of searches among foam roller brands in New Zealand peaked at 75.3% in December 2025 and was lowest at 30% in July 2026.
- Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand peaked at 60.6% in November 2025 and was lowest at 21.2% in September 2026.
- Across the 12 months ending September 2026, Blackroll’s share of searches among foam roller brands in New Zealand peaked at 3.8% in July 2026 and was lowest at 0.37% in December 2025.
- Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, OPTP’s share of searches among foam roller brands in New Zealand peaked at 3.4% in June 2026 and was lowest at 0.37% in December 2025.
- Across the 12 months ending September 2026, TriggerPoint rose from 2nd to 1st among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, Therabody fell from 1st to 2nd among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, Blackroll rose from 4th to 3rd among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, Gaiam fell from 3rd to 4th among foam roller brands in New Zealand.
- Across the 12 months ending September 2026, OPTP held steady: its share of searches among foam roller brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand foam roller brands in September 2026?
5 changes
In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.
In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%.
In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.
In September 2026, OPTP lost share of searches among foam roller brands in New Zealand, from 2.2% to 1.1%.
In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.