Brandwave

How popular isBlackroll?

In September 2026, people searched for Blackroll by name about 110 times in New Zealand, a 120% increase from the previous year. These searches made up 1.5% of all New Zealand foam roller brand searches, placing Blackroll third out of five brands. When we asked both ChatGPT and Google AI Overviews about foam roller brands, Blackroll appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Blackroll is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. TriggerPointShare of searches 74.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TherabodyShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BlackrollShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. GaiamShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OPTPShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top foam roller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackroll was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blackroll is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TriggerPoint1st
  2. Blackroll2nd
  3. OPTP3rd
  4. Therabody–
  5. Gaiam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TriggerPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPTP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therabody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaiam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foam roller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which foam roller brands compete with Blackroll?

Blackroll against foam roller brands in New Zealand, by month

Share of searches by month for TriggerPoint, Therabody, Blackroll. The figures are in the table below the chart.

View monthly share of searches table
MonthTriggerPointTherabodyBlackrollGaiamOPTP
Oct 202541.5%48.1%2.4%6.6%1.4%
Nov 202531%60.6%1.8%4.9%1.8%
Dec 202575.3%22.6%0.37%1.3%0.37%
Jan 202671.9%23.9%0.82%2.8%0.65%
Feb 202648.7%44.2%1.5%3.4%2.2%
Mar 202634.1%54.5%3.3%6.6%1.4%
Apr 202633.6%54.7%2.3%7.9%1.4%
May 202633.8%55.4%2.3%6.6%1.9%
Jun 202637.1%50.2%2.1%7.2%3.4%
Jul 202630%53.3%3.8%10.8%2.1%
Aug 202632.8%54.5%2.6%7.8%2.2%
Sep 202674.7%21.2%1.5%1.5%1.1%

  1. 1.TriggerPoint

    74.7%

    Moved from 2nd to 1st. 5.4K estimated branded searches, +513.6% vs prior month. Share +41.9 points.

  2. 2.Therabody

    21.2%

    Moved from 1st to 2nd. 1.5K estimated branded searches, +4.8% vs prior month. Share -33.3 points.

  3. 3.Blackroll

    1.5%

    Moved from 4th to 3rd. 110 estimated branded searches, +57.1% vs prior month. Share -1.1 points.

  4. 4.Gaiam

    1.5%

    Moved from 3rd to 4th. 110 estimated branded searches, -47.6% vs prior month. Share -6.3 points.

  5. 5.OPTP

    1.1%

    Held 5th. 80 estimated branded searches, +33.3% vs prior month. Share -1.1 points.

Compare popularity between Blackroll and its closest rivals

Every comparison with Blackroll

6 comparisons

How has branded search demand for Blackroll changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackroll in New Zealand rose from 50 to 110.
  • Across the 12 months ending September 2026, Blackroll’s share of searches among foam roller brands in New Zealand decreased from 2.4% to 1.5%.
  • Across the 12 months ending September 2026, Blackroll’s share of searches among foam roller brands in New Zealand peaked at 3.8% in July 2026 and was lowest at 0.37% in December 2025.
  • Across the 12 months ending September 2026, Blackroll rose from 4th to 3rd among foam roller brands in New Zealand.

How did search popularity change for New Zealand foam roller brands in September 2026?

5 changes

  1. In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.

  2. In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%.

  3. In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.

  4. In September 2026, OPTP lost share of searches among foam roller brands in New Zealand, from 2.2% to 1.1%.

  5. In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%.

How are Blackroll’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blackroll’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackroll

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How the Brand Demand Index is measured

Where does Blackroll compete?

Blackroll is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Foam roller brands3rd of 51.5%Shown above
Massage gun and recovery brands4th of 54.2%Show ranking
Creator with pink hair and a pink jacket

Is Blackroll your brand?

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