Brandwave

How popular isBlackroll?

In September 2026, people searched for Blackroll by name about 110 times in New Zealand, a 120% increase from the previous year. These searches made up 4.2% of all New Zealand massage gun and recovery brand searches, placing Blackroll fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about massage gun and recovery brands, Blackroll appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Blackroll is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. TherabodyShare of searches 62.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HypericeShare of searches 21.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. RenphoShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BlackrollShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. CompexShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top massage gun and recovery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blackroll was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blackroll is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Therabody1st
  2. Hyperice2nd
  3. Blackroll3rd
  4. Renpho4th
  5. Compex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Therabody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyperice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackroll2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renpho1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Compex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about massage gun and recovery brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which massage gun and recovery brands compete with Blackroll?

Blackroll against massage gun and recovery brands in New Zealand, by month

Share of searches by month for Therabody, Hyperice, Renpho, Blackroll, Compex. The figures are in the table below the chart.

View monthly share of searches table
MonthTherabodyHypericeRenphoBlackrollCompex
Oct 202564.1%19.3%9.9%2.8%3.9%
Nov 202570.5%17.5%7.6%1.8%2.5%
Dec 202575.3%11.9%9.9%1.1%1.7%
Jan 202668%16.8%10.5%2%2.7%
Feb 202665.2%23%7.8%1.6%2.3%
Mar 202667.9%18.8%6.9%3.2%3.2%
Apr 202666.8%21.6%7.4%1.6%2.6%
May 202670.7%14.8%9.6%1.6%3.2%
Jun 202667.6%18.1%8.3%2.3%3.7%
Jul 202663.1%20%8.2%3.5%5.1%
Aug 202666.2%22.4%6.3%2.1%3%
Sep 202662.6%21.4%7.6%4.2%4.2%

  1. 1.Therabody

    62.6%

    Held 1st. 1.6K estimated branded searches, -25.1% vs prior month. Share -3.6 points.

  2. 2.Hyperice

    21.4%

    Held 2nd. 560 estimated branded searches, -24.3% vs prior month. Share -1 points.

  3. 3.Renpho

    7.6%

    Held 3rd. 200 estimated branded searches, -4.8% vs prior month. Share +1.3 points.

  4. 4.Blackroll

    4.2%

    Moved from 5th to 4th. 110 estimated branded searches, +57.1% vs prior month. Share +2.1 points.

  5. 5.Compex

    4.2%

    Moved from 4th to 5th. 110 estimated branded searches, +10% vs prior month. Share +1.2 points.

Compare popularity between Blackroll and its closest rivals

Every comparison with Blackroll

6 comparisons

How has branded search demand for Blackroll changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackroll in New Zealand rose from 50 to 110.
  • Across the 12 months ending September 2026, Blackroll’s share of searches among massage gun and recovery brands in New Zealand increased from 2.8% to 4.2%.
  • Across the 12 months ending September 2026, Blackroll’s share of searches among massage gun and recovery brands in New Zealand peaked at 4.2% in September 2026 and was lowest at 1.1% in December 2025.
  • Across the 12 months ending September 2026, Blackroll rose from 5th to 4th among massage gun and recovery brands in New Zealand.

How did search popularity change for New Zealand massage gun and recovery brands in September 2026?

5 changes

  1. In September 2026, Blackroll overtook Compex to rank 4th among massage gun and recovery brands in New Zealand, with 4.2% of the searches.

  2. In September 2026, Renpho gained share of searches among massage gun and recovery brands in New Zealand, from 6.3% to 7.6%.

  3. In September 2026, Compex gained share of searches among massage gun and recovery brands in New Zealand, from 3% to 4.2%.

  4. In September 2026, Therabody lost share of searches among massage gun and recovery brands in New Zealand, from 66.2% to 62.6%.

  5. In September 2026, Hyperice lost share of searches among massage gun and recovery brands in New Zealand, from 22.4% to 21.4%.

How are Blackroll’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blackroll’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackroll

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How the Brand Demand Index is measured

Where does Blackroll compete?

Blackroll is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Foam roller brands3rd of 51.5%Show ranking
Massage gun and recovery brands4th of 54.2%Shown above
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Is Blackroll your brand?

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