Blackroll vs Hyperice:Which is more popular?
In September 2026, Hyperice had more branded searches than Blackroll among massage gun and recovery brands in New Zealand. Hyperice had about 560 branded searches, while Blackroll had 110. Hyperice made up 21.4% of all massage gun and recovery brand searches we track, and Blackroll accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about massage gun and recovery brands, Hyperice appeared in all five answers and Blackroll in two. Hyperice was mentioned before Blackroll in every answer.
Who do people search for more?
Hyperice, about 5 searches for every 1 for Blackroll
Who does AI mention more?
Hyperice, mentioned in every answer we collected
Who does AI recommend more?
Hyperice, named ahead of Blackroll in every answer
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Top massage gun and recovery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hyperice appeared in all five answers. Blackroll was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hyperice was listed before Blackroll in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Therabody5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Hyperice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blackroll2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renpho1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Compex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about massage gun and recovery brands
5 answers
Asked ChatGPT
“Which massage gun recovery device brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best massage gun recovery device brands in New Zealand?”
Asked ChatGPT
“What's the best massage gun recovery device brand in New Zealand for muscle recovery?”
Searched Google, AI Overview
“massage gun nz”
Searched Google, AI Overview
“muscle recovery device”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blackroll or Hyperice more popular in search?
This chart shows how often people search Google for Blackroll and Hyperice by name. Each line represents a brand's share of searches for all five massage gun and recovery brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hyperice, Blackroll. The figures are in the table below the chart.
View monthly share of searches table
| Month | Therabody | Hyperice | Renpho | Blackroll | Compex |
|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 19.3% | 9.9% | 2.8% | 3.9% |
| Nov 2025 | 70.5% | 17.5% | 7.6% | 1.8% | 2.5% |
| Dec 2025 | 75.3% | 11.9% | 9.9% | 1.1% | 1.7% |
| Jan 2026 | 68% | 16.8% | 10.5% | 2% | 2.7% |
| Feb 2026 | 65.2% | 23% | 7.8% | 1.6% | 2.3% |
| Mar 2026 | 67.9% | 18.8% | 6.9% | 3.2% | 3.2% |
| Apr 2026 | 66.8% | 21.6% | 7.4% | 1.6% | 2.6% |
| May 2026 | 70.7% | 14.8% | 9.6% | 1.6% | 3.2% |
| Jun 2026 | 67.6% | 18.1% | 8.3% | 2.3% | 3.7% |
| Jul 2026 | 63.1% | 20% | 8.2% | 3.5% | 5.1% |
| Aug 2026 | 66.2% | 22.4% | 6.3% | 2.1% | 3% |
| Sep 2026 | 62.6% | 21.4% | 7.6% | 4.2% | 4.2% |
How has the Blackroll and Hyperice comparison changed over the last 12 months?
3 findings
- Hyperice was ahead of Blackroll in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackroll’s share of searches among massage gun and recovery brands in New Zealand moved from 2.8% to 4.2%, and its estimated monthly branded searches moved from 50 to 110.
- Across the 12 months ending September 2026, Hyperice’s share of searches among massage gun and recovery brands in New Zealand moved from 19.3% to 21.4%, and its estimated monthly branded searches moved from 350 to 560.
How did search popularity change for New Zealand massage gun and recovery brands in September 2026?
2 changes
In September 2026, Blackroll overtook Compex to rank 4th among massage gun and recovery brands in New Zealand, with 4.2% of the searches.
In September 2026, Hyperice lost share of searches among massage gun and recovery brands in New Zealand, from 22.4% to 21.4%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Blackroll’s and Hyperice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among massage gun and recovery brands
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