Blackroll vs Gaiam:Which is more popular?
In September 2026, Blackroll and Gaiam were level in searches among foam roller brands in New Zealand, with an estimated 110 branded searches each, at 1.5% of the total each. When we asked ChatGPT and Google AI Overviews about foam roller brands, Blackroll appeared in four of the five answers and Gaiam in none.
Who do people search for more?
Blackroll and Gaiam are searched for about as often as each other.
Who does AI mention more?
Blackroll, mentioned in 4 of 5 answers, Gaiam in 0
Who does AI recommend more?
Blackroll, the only one of the two named
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Top foam roller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blackroll was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gaiam did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TriggerPoint1st- Blackroll2nd
OPTP3rd
Therabody–- Gaiam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TriggerPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blackroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPTP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Therabody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gaiam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foam roller brands
5 answers
Asked ChatGPT
“Which foam roller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best foam roller brands in New Zealand?”
Asked ChatGPT
“What's the best foam roller brand in New Zealand for muscle recovery?”
Searched Google, AI Overview
“foam roller nz”
Searched Google, AI Overview
“massage roller nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blackroll or Gaiam more popular in search?
This chart shows how often people search Google for Blackroll and Gaiam by name. Each line represents a brand's share of searches for all five foam roller brands we track, month by month, from searches in New Zealand.
Share of searches by month for Blackroll, Gaiam. The figures are in the table below the chart.
View monthly share of searches table
| Month | TriggerPoint | Therabody | Blackroll | Gaiam | OPTP |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 48.1% | 2.4% | 6.6% | 1.4% |
| Nov 2025 | 31% | 60.6% | 1.8% | 4.9% | 1.8% |
| Dec 2025 | 75.3% | 22.6% | 0.37% | 1.3% | 0.37% |
| Jan 2026 | 71.9% | 23.9% | 0.82% | 2.8% | 0.65% |
| Feb 2026 | 48.7% | 44.2% | 1.5% | 3.4% | 2.2% |
| Mar 2026 | 34.1% | 54.5% | 3.3% | 6.6% | 1.4% |
| Apr 2026 | 33.6% | 54.7% | 2.3% | 7.9% | 1.4% |
| May 2026 | 33.8% | 55.4% | 2.3% | 6.6% | 1.9% |
| Jun 2026 | 37.1% | 50.2% | 2.1% | 7.2% | 3.4% |
| Jul 2026 | 30% | 53.3% | 3.8% | 10.8% | 2.1% |
| Aug 2026 | 32.8% | 54.5% | 2.6% | 7.8% | 2.2% |
| Sep 2026 | 74.7% | 21.2% | 1.5% | 1.5% | 1.1% |
How has the Blackroll and Gaiam comparison changed over the last 12 months?
3 findings
- Blackroll was ahead of Gaiam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blackroll’s share of searches among foam roller brands in New Zealand moved from 2.4% to 1.5%, and its estimated monthly branded searches moved from 50 to 110.
- Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand moved from 6.6% to 1.5%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand foam roller brands in September 2026?
2 changes
In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.
In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blackroll’s and Gaiam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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