Brandwave

How popular isGaiam?

In September 2026, people searched for Gaiam by name about 200 times in New Zealand, a 20% decrease from the previous year. These searches made up 1.5% of all New Zealand foam roller brand searches, placing Gaiam fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about foam roller brands, Gaiam did not appear in any of the answers.

Search and AI answers in September 2026

Gaiam is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. TriggerPointShare of searches 74.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TherabodyShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BlackrollShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. GaiamShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OPTPShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Gaiam website (opens in a new tab)

Follow Gaiam and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top foam roller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gaiam did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TriggerPoint1st
  2. Blackroll2nd
  3. OPTP3rd
  4. Therabody–
  5. Gaiam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TriggerPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPTP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therabody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaiam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foam roller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which foam roller brands compete with Gaiam?

Gaiam against foam roller brands in New Zealand, by month

Share of searches by month for TriggerPoint, Therabody, Gaiam. The figures are in the table below the chart.

View monthly share of searches table
MonthTriggerPointTherabodyBlackrollGaiamOPTP
Oct 202541.5%48.1%2.4%6.6%1.4%
Nov 202531%60.6%1.8%4.9%1.8%
Dec 202575.3%22.6%0.37%1.3%0.37%
Jan 202671.9%23.9%0.82%2.8%0.65%
Feb 202648.7%44.2%1.5%3.4%2.2%
Mar 202634.1%54.5%3.3%6.6%1.4%
Apr 202633.6%54.7%2.3%7.9%1.4%
May 202633.8%55.4%2.3%6.6%1.9%
Jun 202637.1%50.2%2.1%7.2%3.4%
Jul 202630%53.3%3.8%10.8%2.1%
Aug 202632.8%54.5%2.6%7.8%2.2%
Sep 202674.7%21.2%1.5%1.5%1.1%

  1. 1.TriggerPoint

    74.7%

    Moved from 2nd to 1st. 5.4K estimated branded searches, +513.6% vs prior month. Share +41.9 points.

  2. 2.Therabody

    21.2%

    Moved from 1st to 2nd. 1.5K estimated branded searches, +4.8% vs prior month. Share -33.3 points.

  3. 3.Blackroll

    1.5%

    Moved from 4th to 3rd. 110 estimated branded searches, +57.1% vs prior month. Share -1.1 points.

  4. 4.Gaiam

    1.5%

    Moved from 3rd to 4th. 110 estimated branded searches, -47.6% vs prior month. Share -6.3 points.

  5. 5.OPTP

    1.1%

    Held 5th. 80 estimated branded searches, +33.3% vs prior month. Share -1.1 points.

Compare popularity between Gaiam and its closest rivals

Every comparison with Gaiam

7 comparisons

How has branded search demand for Gaiam changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gaiam in New Zealand fell from 250 to 200.
  • Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand decreased from 6.6% to 1.5%.
  • Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, Gaiam fell from 3rd to 4th among foam roller brands in New Zealand.

How did search popularity change for New Zealand foam roller brands in September 2026?

5 changes

  1. In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.

  2. In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%.

  3. In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.

  4. In September 2026, OPTP lost share of searches among foam roller brands in New Zealand, from 2.2% to 1.1%.

  5. In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%.

How are Gaiam’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gaiam
  • gaiam yoga mat

Do you work for Gaiam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gaiam compete?

Gaiam is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Foam roller brands4th of 51.5%Shown above
Yoga mat brands1st of 729.4%Show ranking
Creator with pink hair and a pink jacket

Is Gaiam your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free