Brandwave

How popular isGaiam?

In September 2026, people searched for Gaiam by name about 200 times in New Zealand, a 20% decrease from the previous year. These searches made up 29.4% of all New Zealand yoga mat brand searches, placing Gaiam first out of seven brands. When we asked both ChatGPT and Google AI Overviews about yoga mat brands, Gaiam appeared in one of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Gaiam is the most searched of 7 competitors and the seventh most recommended in AI answers.

  1. GaiamShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. MandukaShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. BAHEShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. The Mat CollectiveShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Valka YogaShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+2 more

Gaiam website (opens in a new tab)

Follow Gaiam and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top yoga mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gaiam was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gaiam is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manduka1st
  2. Liforme2nd
  3. JadeYoga3rd
  4. Valka Yoga4th
  5. The Mat Collective5th
  6. BAHE6th
  7. Gaiam7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga mat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which yoga mat brands compete with Gaiam?

Gaiam against yoga mat brands in New Zealand, by month

Share of searches by month for Gaiam, Manduka, BAHE, The Mat Collective, Valka Yoga, Liforme. The figures are in the table below the chart.

View monthly share of searches table
MonthGaiamMandukaBAHEThe Mat CollectiveValka YogaLiformeJadeYoga
Oct 202542.4%27.1%8.5%1.7%6.8%11.9%1.7%
Nov 202529.8%31.9%9.6%3.2%9.6%14.9%1.1%
Dec 202529.8%31%13.1%2.4%10.7%11.9%1.2%
Jan 202638.4%28.3%11.1%3%9.1%8.1%2%
Feb 202637.6%40.4%6.4%0.92%6.4%7.3%0.92%
Mar 202644.5%26.1%5.9%1.7%4.2%16%1.7%
Apr 202650.5%27.9%6.3%0.9%4.5%9%0.9%
May 202624.1%55.2%6%0.86%6%6.9%0.86%
Jun 202616.1%71%3.6%1%2.6%5.2%0.52%
Jul 202647.4%20.5%9%2.6%9%10.3%1.3%
Aug 202640%24%12%1.3%9.3%12%1.3%
Sep 202629.4%23.5%13.2%13.2%10.3%8.8%1.5%

  1. 1.Gaiam

    29.4%

    Held 1st. 200 estimated branded searches, -33.3% vs prior month. Share -10.6 points.

  2. 2.Manduka

    23.5%

    Held 2nd. 160 estimated branded searches, -11.1% vs prior month. Share -0.5 points.

  3. 3.BAHE

    13.2%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.The Mat Collective

    13.2%

    Moved from 7th to 4th. 90 estimated branded searches, +800% vs prior month. Share +11.9 points.

  5. 5.Valka Yoga

    10.3%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Liforme

    8.8%

    Moved from 4th to 6th. 60 estimated branded searches, -33.3% vs prior month. Share -3.2 points.

  7. 7.JadeYoga

    1.5%

    Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Gaiam and its closest rivals

Every comparison with Gaiam

7 comparisons

How has branded search demand for Gaiam changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gaiam in New Zealand fell from 250 to 200.
  • Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand decreased from 42.4% to 29.4%.
  • Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand peaked at 50.5% in April 2026 and was lowest at 16.1% in June 2026.

How did search popularity change for New Zealand yoga mat brands in September 2026?

6 changes

  1. In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.

  2. In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%.

  3. In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%.

  4. In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%.

  5. In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%.

  6. JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026.

How are Gaiam’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gaiam
  • gaiam yoga mat

Do you work for Gaiam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Gaiam compete?

Gaiam is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Foam roller brands4th of 51.5%Show ranking
Yoga mat brands1st of 729.4%Shown above
Creator with pink hair and a pink jacket

Is Gaiam your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free