Gaiam vs Therabody:Which is more popular?
In September 2026, Therabody had more branded searches than Gaiam among foam roller brands in New Zealand. Therabody had about 1,530 branded searches, while Gaiam had 110. Therabody made up 21.2% of all foam roller brand searches we track, and Gaiam accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about foam roller brands, neither Gaiam nor Therabody appeared in any of the five answers.
Who do people search for more?
Therabody, about 14 searches for every 1 for Gaiam
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top foam roller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Gaiam nor Therabody showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TriggerPoint1st
Blackroll2nd
OPTP3rd- Therabody–
- Gaiam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TriggerPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blackroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OPTP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Therabody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gaiam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about foam roller brands
5 answers
Asked ChatGPT
“Which foam roller brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best foam roller brands in New Zealand?”
Asked ChatGPT
“What's the best foam roller brand in New Zealand for muscle recovery?”
Searched Google, AI Overview
“foam roller nz”
Searched Google, AI Overview
“massage roller nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gaiam or Therabody more popular in search?
This chart shows how often people search Google for Gaiam and Therabody by name. Each line represents a brand's share of searches for all five foam roller brands we track, month by month, from searches in New Zealand.
Share of searches by month for Therabody, Gaiam. The figures are in the table below the chart.
View monthly share of searches table
| Month | TriggerPoint | Therabody | Blackroll | Gaiam | OPTP |
|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 48.1% | 2.4% | 6.6% | 1.4% |
| Nov 2025 | 31% | 60.6% | 1.8% | 4.9% | 1.8% |
| Dec 2025 | 75.3% | 22.6% | 0.37% | 1.3% | 0.37% |
| Jan 2026 | 71.9% | 23.9% | 0.82% | 2.8% | 0.65% |
| Feb 2026 | 48.7% | 44.2% | 1.5% | 3.4% | 2.2% |
| Mar 2026 | 34.1% | 54.5% | 3.3% | 6.6% | 1.4% |
| Apr 2026 | 33.6% | 54.7% | 2.3% | 7.9% | 1.4% |
| May 2026 | 33.8% | 55.4% | 2.3% | 6.6% | 1.9% |
| Jun 2026 | 37.1% | 50.2% | 2.1% | 7.2% | 3.4% |
| Jul 2026 | 30% | 53.3% | 3.8% | 10.8% | 2.1% |
| Aug 2026 | 32.8% | 54.5% | 2.6% | 7.8% | 2.2% |
| Sep 2026 | 74.7% | 21.2% | 1.5% | 1.5% | 1.1% |
How has the Gaiam and Therabody comparison changed over the last 12 months?
3 findings
- Therabody was ahead of Gaiam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand moved from 6.6% to 1.5%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand moved from 48.1% to 21.2%, and its estimated monthly branded searches moved from 1K to 1.5K.
How did search popularity change for New Zealand foam roller brands in September 2026?
3 changes
In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.
In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%.
In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gaiam’s and Therabody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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