Brandwave

How popular isTherabody?

In September 2026, people searched for Therabody by name about 1,640 times in New Zealand, a 41.4% increase from the previous year. These searches made up 21.2% of all New Zealand foam roller brand searches, placing Therabody second out of five brands. When we asked both ChatGPT and Google AI Overviews about foam roller brands, Therabody did not appear in any of the answers.

Search and AI answers in September 2026

Therabody is the second most searched of 5 competitors and not listed in any AI answer.

  1. TriggerPointShare of searches 74.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TherabodyShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BlackrollShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. GaiamShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OPTPShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top foam roller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Therabody did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TriggerPoint1st
  2. Blackroll2nd
  3. OPTP3rd
  4. Therabody–
  5. Gaiam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TriggerPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPTP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therabody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaiam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foam roller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which foam roller brands compete with Therabody?

Therabody against foam roller brands in New Zealand, by month

Share of searches by month for TriggerPoint, Therabody. The figures are in the table below the chart.

View monthly share of searches table
MonthTriggerPointTherabodyBlackrollGaiamOPTP
Oct 202541.5%48.1%2.4%6.6%1.4%
Nov 202531%60.6%1.8%4.9%1.8%
Dec 202575.3%22.6%0.37%1.3%0.37%
Jan 202671.9%23.9%0.82%2.8%0.65%
Feb 202648.7%44.2%1.5%3.4%2.2%
Mar 202634.1%54.5%3.3%6.6%1.4%
Apr 202633.6%54.7%2.3%7.9%1.4%
May 202633.8%55.4%2.3%6.6%1.9%
Jun 202637.1%50.2%2.1%7.2%3.4%
Jul 202630%53.3%3.8%10.8%2.1%
Aug 202632.8%54.5%2.6%7.8%2.2%
Sep 202674.7%21.2%1.5%1.5%1.1%

  1. 1.TriggerPoint

    74.7%

    Moved from 2nd to 1st. 5.4K estimated branded searches, +513.6% vs prior month. Share +41.9 points.

  2. 2.Therabody

    21.2%

    Moved from 1st to 2nd. 1.5K estimated branded searches, +4.8% vs prior month. Share -33.3 points.

  3. 3.Blackroll

    1.5%

    Moved from 4th to 3rd. 110 estimated branded searches, +57.1% vs prior month. Share -1.1 points.

  4. 4.Gaiam

    1.5%

    Moved from 3rd to 4th. 110 estimated branded searches, -47.6% vs prior month. Share -6.3 points.

  5. 5.OPTP

    1.1%

    Held 5th. 80 estimated branded searches, +33.3% vs prior month. Share -1.1 points.

Compare popularity between Therabody and its closest rivals

Every comparison with Therabody

7 comparisons

How has branded search demand for Therabody changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Therabody in New Zealand rose from 1.2K to 1.6K.
  • Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand decreased from 48.1% to 21.2%.
  • Across the 12 months ending September 2026, Therabody’s share of searches among foam roller brands in New Zealand peaked at 60.6% in November 2025 and was lowest at 21.2% in September 2026.
  • Across the 12 months ending September 2026, Therabody fell from 1st to 2nd among foam roller brands in New Zealand.

How did search popularity change for New Zealand foam roller brands in September 2026?

5 changes

  1. In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.

  2. In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%.

  3. In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.

  4. In September 2026, OPTP lost share of searches among foam roller brands in New Zealand, from 2.2% to 1.1%.

  5. In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%.

How are Therabody’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Therabody’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • therabody
  • therabody massage gun
  • therabody percussion massager
  • therabody recovery
  • therabody smartgoggles
  • therabody theragun
  • theragun

Do you work for Therabody? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Therabody compete?

Therabody is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Foam roller brands2nd of 521.2%Shown above
Massage gun and recovery brands1st of 562.6%Show ranking
Compression recovery boot brands1st of 462.2%Show ranking
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Is Therabody your brand?

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