Brandwave

Gaiam vs TriggerPoint:Which is more popular?

In September 2026, TriggerPoint had more branded searches than Gaiam among foam roller brands in New Zealand. TriggerPoint had about 5,400 branded searches, while Gaiam had 110. TriggerPoint made up 74.7% of all foam roller brand searches we track, and Gaiam accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about foam roller brands, TriggerPoint appeared in four of the five answers and Gaiam in none.

Among foam roller brands in New Zealand in September 2026

Who do people search for more?

TriggerPoint, about 49 searches for every 1 for Gaiam

TriggerPoint 5.4K searchesGaiam 110 searches

Who does AI mention more?

TriggerPoint, mentioned in 4 of 5 answers, Gaiam in 0

TriggerPoint in 4 of 5Gaiam in 0 of 5

Who does AI recommend more?

TriggerPoint, the only one of the two named

TriggerPoint first in 4Gaiam never named

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Top foam roller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TriggerPoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gaiam did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TriggerPoint1st
  2. Blackroll2nd
  3. OPTP3rd
  4. Therabody–
  5. Gaiam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TriggerPoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blackroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OPTP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therabody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gaiam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foam roller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gaiam or TriggerPoint more popular in search?

This chart shows how often people search Google for Gaiam and TriggerPoint by name. Each line represents a brand's share of searches for all five foam roller brands we track, month by month, from searches in New Zealand.

Gaiam and TriggerPoint among foam roller brands in New Zealand, by month

Share of searches by month for TriggerPoint, Gaiam. The figures are in the table below the chart.

View monthly share of searches table
MonthTriggerPointTherabodyBlackrollGaiamOPTP
Oct 202541.5%48.1%2.4%6.6%1.4%
Nov 202531%60.6%1.8%4.9%1.8%
Dec 202575.3%22.6%0.37%1.3%0.37%
Jan 202671.9%23.9%0.82%2.8%0.65%
Feb 202648.7%44.2%1.5%3.4%2.2%
Mar 202634.1%54.5%3.3%6.6%1.4%
Apr 202633.6%54.7%2.3%7.9%1.4%
May 202633.8%55.4%2.3%6.6%1.9%
Jun 202637.1%50.2%2.1%7.2%3.4%
Jul 202630%53.3%3.8%10.8%2.1%
Aug 202632.8%54.5%2.6%7.8%2.2%
Sep 202674.7%21.2%1.5%1.5%1.1%

How has the Gaiam and TriggerPoint comparison changed over the last 12 months?

3 findings
  • TriggerPoint was ahead of Gaiam in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand moved from 6.6% to 1.5%, and its estimated monthly branded searches moved from 140 to 110.
  • Across the 12 months ending September 2026, TriggerPoint’s share of searches among foam roller brands in New Zealand moved from 41.5% to 74.7%, and its estimated monthly branded searches moved from 880 to 5.4K.

How did search popularity change for New Zealand foam roller brands in September 2026?

2 changes

  1. In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches.

  2. In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gaiam’s and TriggerPoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gaiam

1 branded search term

  • gaiam

TriggerPoint

1 branded search term

  • triggerpoint

How the Brand Demand Index is measured

Other head-to-heads among foam roller brands

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