How popular isThe Mat Collective?
In September 2026, people searched for The Mat Collective by name about 90 times in New Zealand, an 800% increase from the previous year. These searches made up 13.2% of all New Zealand yoga mat brand searches, placing The Mat Collective fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about yoga mat brands, The Mat Collective appeared in two of the five answers and was the fifth most recommended of the seven.
The Mat Collective is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.
- GaiamShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MandukaShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- BAHEShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
- The Mat CollectiveShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
- Valka YogaShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Mat Collective was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Mat Collective is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Manduka1st
Liforme2nd
JadeYoga3rd- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which yoga mat brands compete with The Mat Collective?
Share of searches by month for Gaiam, Manduka, BAHE, The Mat Collective, Valka Yoga, Liforme. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 200 | -33.3% | -10.6 points | |
| 2, held 2nd | 23.5% | 160 | -11.1% | -0.5 points | |
| 3, held 3rd | 13.2% | 90 | 0% | +1.2 points | |
| 4, moved from 7th to 4th | 13.2% | 90 | +800% | +11.9 pointsmoved from 7th to 4th | |
| 5, held 5th | 10.3% | 70 | 0% | +1 points | |
| 6, moved from 4th to 6th | 8.8% | 60 | -33.3% | -3.2 pointsmoved from 4th to 6th | |
| 7, moved from 6th to 7th | 1.5% | 10 | 0% | +0.1 pointsmoved from 6th to 7th |
1.Gaiam
29.4%
Held 1st. 200 estimated branded searches, -33.3% vs prior month. Share -10.6 points.
2.
Manduka23.5%
Held 2nd. 160 estimated branded searches, -11.1% vs prior month. Share -0.5 points.
3.BAHE
13.2%
Held 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.
13.2%
Moved from 7th to 4th. 90 estimated branded searches, +800% vs prior month. Share +11.9 points.
10.3%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share +1 points.
6.
Liforme8.8%
Moved from 4th to 6th. 60 estimated branded searches, -33.3% vs prior month. Share -3.2 points.
7.
JadeYoga1.5%
Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between The Mat Collective and its closest rivals
How has branded search demand for The Mat Collective changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Mat Collective in New Zealand rose from 10 to 90.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand increased from 1.7% to 13.2%.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand peaked at 13.2% in September 2026 and was lowest at 0.86% in May 2026.
- Across the 12 months ending September 2026, The Mat Collective rose from 7th to 4th among yoga mat brands in New Zealand.
How did search popularity change for New Zealand yoga mat brands in September 2026?
6 changes
In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%.
In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%.
In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%.
In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%.
JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026.
How are The Mat Collective’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Mat Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- the mat collective
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