The Mat Collective vs Valka Yoga:Which is more popular?
In September 2026, The Mat Collective had more branded searches than Valka Yoga among yoga mat brands in New Zealand. The Mat Collective had about 90 branded searches, while Valka Yoga had 70. The Mat Collective made up 13.2% of all yoga mat brand searches we track, and Valka Yoga accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, The Mat Collective and Valka Yoga each appeared in two of the five answers. The Mat Collective and Valka Yoga were each mentioned first in one of the two answers that named either.
Who do people search for more?
The Mat Collective, about 29% more searches than Valka Yoga
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow The Mat Collective vs Valka Yoga and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Mat Collective and Valka Yoga were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Mat Collective and Valka Yoga were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Manduka1st
Liforme2nd
JadeYoga3rd- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Mat Collective or Valka Yoga more popular in search?
This chart shows how often people search Google for The Mat Collective and Valka Yoga by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Mat Collective, Valka Yoga. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
How has the The Mat Collective and Valka Yoga comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: The Mat Collective took it in September 2026.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand moved from 1.7% to 13.2%, and its estimated monthly branded searches moved from 10 to 90.
- Across the 12 months ending September 2026, Valka Yoga’s share of searches among yoga mat brands in New Zealand moved from 6.8% to 10.3%, and its estimated monthly branded searches moved from 40 to 70.
How did search popularity change for New Zealand yoga mat brands in September 2026?
2 changes
In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Mat Collective’s and Valka Yoga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Mat Collective
1 branded search term
- the mat collective
Valka Yoga
1 branded search term
- valka yoga
Other head-to-heads among yoga mat brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.