Yoga mat brands in New Zealand:Which are most popular?
In September 2026, Gaiam was the most searched yoga mat brand in New Zealand, accounting for 29.4% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Manduka was mentioned most often, in four of the five answers. Manduka was recommended most often, coming first in three out of four responses that gave a list.
- GaiamShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
MandukaShare of searches 23.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st- BAHEShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
- The Mat CollectiveShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
- Valka YogaShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top yoga mat brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Manduka was mentioned most often, in four of the five answers. Manduka was recommended most often, coming first in three out of four answers that gave a list. Liforme was second, and JadeYoga was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Manduka1st
Liforme2nd
JadeYoga3rd- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which yoga mat brands do people search for most?
This chart shows how often people search Google for each yoga mat brand by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gaiam, Manduka, BAHE, The Mat Collective, Valka Yoga, Liforme. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 200 | -33.3% | -10.6 points | |
| 2, held 2nd | 23.5% | 160 | -11.1% | -0.5 points | |
| 3, held 3rd | 13.2% | 90 | 0% | +1.2 points | |
| 4, moved from 7th to 4th | 13.2% | 90 | +800% | +11.9 pointsmoved from 7th to 4th | |
| 5, held 5th | 10.3% | 70 | 0% | +1 points | |
| 6, moved from 4th to 6th | 8.8% | 60 | -33.3% | -3.2 pointsmoved from 4th to 6th | |
| 7, moved from 6th to 7th | 1.5% | 10 | 0% | +0.1 pointsmoved from 6th to 7th |
1.Gaiam
29.4%
Held 1st. 200 estimated branded searches, -33.3% vs prior month. Share -10.6 points.
2.
Manduka23.5%
Held 2nd. 160 estimated branded searches, -11.1% vs prior month. Share -0.5 points.
3.BAHE
13.2%
Held 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.
13.2%
Moved from 7th to 4th. 90 estimated branded searches, +800% vs prior month. Share +11.9 points.
10.3%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share +1 points.
6.
Liforme8.8%
Moved from 4th to 6th. 60 estimated branded searches, -33.3% vs prior month. Share -3.2 points.
7.
JadeYoga1.5%
Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among yoga mat brands in New Zealand?
7 brands
In September 2026, Gaiam was the most searched among yoga mat brands in New Zealand, with an estimated 200 branded searches, 29.4% of all searches for the seven we track. Manduka is in 2nd place, 5.9 percentage points behind at 23.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Gaiam | 42.4% → 29.4% | 50.5%Apr 2026 | 16.1%Jun 2026 | 1st |
| Manduka | 27.1% → 23.5% | 71%Jun 2026 | 20.5%Jul 2026 | 2nd |
| BAHE | 8.5% → 13.2% | 13.2%Sep 2026 | 3.6%Jun 2026 | 4th → 3rd |
| The Mat Collective | 1.7% → 13.2% | 13.2%Sep 2026 | 0.86%May 2026 | 7th → 4th |
| Valka Yoga | 6.8% → 10.3% | 10.7%Dec 2025 | 2.6%Jun 2026 | 5th |
| Liforme | 11.9% → 8.8% | 16%Mar 2026 | 5.2%Jun 2026 | 3rd → 6th |
| JadeYoga | 1.7% → 1.5% | 2%Jan 2026 | 0.52%Jun 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand decreased from 42.4% to 29.4%.
- Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand decreased from 27.1% to 23.5%.
- Across the 12 months ending September 2026, BAHE’s share of searches among yoga mat brands in New Zealand increased from 8.5% to 13.2%.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand increased from 1.7% to 13.2%.
- Across the 12 months ending September 2026, Valka Yoga’s share of searches among yoga mat brands in New Zealand increased from 6.8% to 10.3%.
- Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand decreased from 11.9% to 8.8%.
- Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand peaked at 50.5% in April 2026 and was lowest at 16.1% in June 2026.
- Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand peaked at 71% in June 2026 and was lowest at 20.5% in July 2026.
- Across the 12 months ending September 2026, BAHE’s share of searches among yoga mat brands in New Zealand peaked at 13.2% in September 2026 and was lowest at 3.6% in June 2026.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand peaked at 13.2% in September 2026 and was lowest at 0.86% in May 2026.
- Across the 12 months ending September 2026, Valka Yoga’s share of searches among yoga mat brands in New Zealand peaked at 10.7% in December 2025 and was lowest at 2.6% in June 2026.
- Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand peaked at 16% in March 2026 and was lowest at 5.2% in June 2026.
- Across the 12 months ending September 2026, JadeYoga’s share of searches among yoga mat brands in New Zealand peaked at 2% in January 2026 and was lowest at 0.52% in June 2026.
- Across the 12 months ending September 2026, BAHE rose from 4th to 3rd among yoga mat brands in New Zealand.
- Across the 12 months ending September 2026, The Mat Collective rose from 7th to 4th among yoga mat brands in New Zealand.
- Across the 12 months ending September 2026, Liforme fell from 3rd to 6th among yoga mat brands in New Zealand.
- Across the 12 months ending September 2026, JadeYoga fell from 6th to 7th among yoga mat brands in New Zealand.
How did search popularity change for New Zealand yoga mat brands in September 2026?
6 changes
In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%.
In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%.
In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%.
In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%.
JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026.
Compare popularity between leading brands
- Gaiam vs Manduka: compare popularity
- Gaiam vs BAHE: compare popularity
- Gaiam vs The Mat Collective: compare popularity
- Gaiam vs Valka Yoga: compare popularity
- Manduka vs BAHE: compare popularity
- Manduka vs The Mat Collective: compare popularity
- Manduka vs Valka Yoga: compare popularity
- BAHE vs The Mat Collective: compare popularity
- BAHE vs Valka Yoga: compare popularity
- The Mat Collective vs Valka Yoga: compare popularity
- Compare any of these brands
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