BAHE vs The Mat Collective:Which is more popular?
In September 2026, BAHE and The Mat Collective were level in searches among yoga mat brands in New Zealand, with an estimated 90 branded searches each, at 13.2% of the total each. When we asked ChatGPT and Google AI Overviews about yoga mat brands, BAHE and The Mat Collective each appeared in two of the five answers. The Mat Collective was mentioned before BAHE in two out of three answers that named either.
Who do people search for more?
BAHE and The Mat Collective are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
The Mat Collective, named ahead of BAHE in 2 of 3 answers
Follow BAHE vs The Mat Collective and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top yoga mat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BAHE was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Mat Collective was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Mat Collective was listed before BAHE in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Manduka1st
Liforme2nd
JadeYoga3rd- Valka Yoga4th
- The Mat Collective5th
- BAHE6th
- Gaiam7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoga mat brands
5 answers
Asked ChatGPT
“Which yoga mat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best yoga mat brands in New Zealand?”
Asked ChatGPT
“What's the best yoga mat brand in New Zealand for home practice?”
Searched Google, AI Overview
“best yoga mat”
Searched Google, AI Overview
“thick yoga mat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BAHE or The Mat Collective more popular in search?
This chart shows how often people search Google for BAHE and The Mat Collective by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.
Share of searches by month for BAHE, The Mat Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gaiam | Manduka | BAHE | The Mat Collective | Valka Yoga | Liforme | JadeYoga |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 27.1% | 8.5% | 1.7% | 6.8% | 11.9% | 1.7% |
| Nov 2025 | 29.8% | 31.9% | 9.6% | 3.2% | 9.6% | 14.9% | 1.1% |
| Dec 2025 | 29.8% | 31% | 13.1% | 2.4% | 10.7% | 11.9% | 1.2% |
| Jan 2026 | 38.4% | 28.3% | 11.1% | 3% | 9.1% | 8.1% | 2% |
| Feb 2026 | 37.6% | 40.4% | 6.4% | 0.92% | 6.4% | 7.3% | 0.92% |
| Mar 2026 | 44.5% | 26.1% | 5.9% | 1.7% | 4.2% | 16% | 1.7% |
| Apr 2026 | 50.5% | 27.9% | 6.3% | 0.9% | 4.5% | 9% | 0.9% |
| May 2026 | 24.1% | 55.2% | 6% | 0.86% | 6% | 6.9% | 0.86% |
| Jun 2026 | 16.1% | 71% | 3.6% | 1% | 2.6% | 5.2% | 0.52% |
| Jul 2026 | 47.4% | 20.5% | 9% | 2.6% | 9% | 10.3% | 1.3% |
| Aug 2026 | 40% | 24% | 12% | 1.3% | 9.3% | 12% | 1.3% |
| Sep 2026 | 29.4% | 23.5% | 13.2% | 13.2% | 10.3% | 8.8% | 1.5% |
How has the BAHE and The Mat Collective comparison changed over the last 12 months?
3 findings
- BAHE was ahead of The Mat Collective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BAHE’s share of searches among yoga mat brands in New Zealand moved from 8.5% to 13.2%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 12 months ending September 2026, The Mat Collective’s share of searches among yoga mat brands in New Zealand moved from 1.7% to 13.2%, and its estimated monthly branded searches moved from 10 to 90.
How did search popularity change for New Zealand yoga mat brands in September 2026?
2 changes
In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.
In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BAHE’s and The Mat Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BAHE
1 branded search term
- bahe
The Mat Collective
1 branded search term
- the mat collective
Other head-to-heads among yoga mat brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.