Brandwave

Manduka vs The Mat Collective:Which is more popular?

In September 2026, Manduka had more branded searches than The Mat Collective among yoga mat brands in New Zealand. Manduka had about 160 branded searches, while The Mat Collective had 90. Manduka made up 23.5% of all yoga mat brand searches we track, and The Mat Collective accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about yoga mat brands, Manduka appeared in four of the five answers and The Mat Collective in two. Manduka was mentioned before The Mat Collective in three out of four answers.

Among yoga mat brands in New Zealand in September 2026

Who do people search for more?

Manduka, about 78% more searches than The Mat Collective

Manduka 160 searchesThe Mat Collective 90 searches

Who does AI mention more?

Manduka, mentioned in 4 of 5 answers, The Mat Collective in 2

Manduka in 4 of 5The Mat Collective in 2 of 5

Who does AI recommend more?

Manduka, named ahead of The Mat Collective in 3 of 4 answers

Manduka first in 3The Mat Collective first in 1

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Top yoga mat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Manduka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Mat Collective was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Manduka was listed before The Mat Collective in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Manduka1st
  2. Liforme2nd
  3. JadeYoga3rd
  4. Valka Yoga4th
  5. The Mat Collective5th
  6. BAHE6th
  7. Gaiam7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Manduka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liforme3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JadeYoga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BAHE2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Mat Collective2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Valka Yoga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaiam1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about yoga mat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Manduka or The Mat Collective more popular in search?

This chart shows how often people search Google for Manduka and The Mat Collective by name. Each line represents a brand's share of searches for all seven yoga mat brands we track, month by month, from searches in New Zealand.

Manduka and The Mat Collective among yoga mat brands in New Zealand, by month

Share of searches by month for Manduka, The Mat Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthGaiamMandukaBAHEThe Mat CollectiveValka YogaLiformeJadeYoga
Oct 202542.4%27.1%8.5%1.7%6.8%11.9%1.7%
Nov 202529.8%31.9%9.6%3.2%9.6%14.9%1.1%
Dec 202529.8%31%13.1%2.4%10.7%11.9%1.2%
Jan 202638.4%28.3%11.1%3%9.1%8.1%2%
Feb 202637.6%40.4%6.4%0.92%6.4%7.3%0.92%
Mar 202644.5%26.1%5.9%1.7%4.2%16%1.7%
Apr 202650.5%27.9%6.3%0.9%4.5%9%0.9%
May 202624.1%55.2%6%0.86%6%6.9%0.86%
Jun 202616.1%71%3.6%1%2.6%5.2%0.52%
Jul 202647.4%20.5%9%2.6%9%10.3%1.3%
Aug 202640%24%12%1.3%9.3%12%1.3%
Sep 202629.4%23.5%13.2%13.2%10.3%8.8%1.5%

How has the Manduka and The Mat Collective comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand yoga mat brands in September 2026?

1 change
  1. In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Manduka’s and The Mat Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Manduka

2 branded search terms

  • manduka
  • manduka yoga mat

The Mat Collective

1 branded search term

  • the mat collective

How the Brand Demand Index is measured

Other head-to-heads among yoga mat brands

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