Brandwave

How popular isDuckDuckGo in search?

In August 2026, there were an estimated 64.4K branded searches for DuckDuckGo in New Zealand which is up 22% over the last 11 months. DuckDuckGo holds 2.3% estimated Share of Search among New Zealand search engines and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Google95.9%
  2. DuckDuckGo2.3%
  3. Bing1.3%
  4. Yahoo0.4%
  5. Ecosia0.1%
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Which search engines compete with DuckDuckGo?

DuckDuckGo against search engines in New Zealand, by month

Share of Search by month for Google, DuckDuckGo. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleDuckDuckGoBingYahooEcosia
Oct 202595.7%2.3%1.3%0.71%0.05%
Nov 202595.4%2.4%1.3%0.76%0.05%
Dec 202593.5%3.5%1.9%0.91%0.08%
Jan 202693.7%3.4%1.9%0.89%0.18%
Feb 202695.8%2.3%1.3%0.58%0.12%
Mar 202696.7%1.7%0.97%0.45%0.11%
Apr 202695.1%2.6%1.5%0.68%0.11%
May 202696%2.3%1.1%0.5%0.14%
Jun 202696.1%2.3%1.1%0.42%0.12%
Jul 202695.2%2.6%1.5%0.56%0.14%
Aug 202695.9%2.3%1.3%0.4%0.1%
Sep 2026—————

  1. 1.Google

    95.9%

    held 1st · 2.7M estimated branded searches · +36.9% vs prior month · +0.7 points

  2. 2.DuckDuckGo

    2.3%

    held 2nd · 64.4K estimated branded searches · +20.8% vs prior month · -0.3 points

  3. 3.Bing

    1.3%

    held 3rd · 36.4K estimated branded searches · +18.8% vs prior month · -0.2 points

  4. 4.Yahoo

    0.4%

    held 4th · 11.2K estimated branded searches · -2.8% vs prior month · -0.2 points

  5. 5.Ecosia

    0.1%

    held 5th · 2.7K estimated branded searches · -2.5% vs prior month · 0 points

Compare search popularity between DuckDuckGo and its closest rivals

How has branded search demand for DuckDuckGo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DuckDuckGo in New Zealand rose from 52.8K to 64.4K.
  • Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.7% in March 2026.

How did search popularity change for New Zealand search engines in August 2026?

  1. In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.

  2. Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.

  3. Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.

  4. Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.

  5. Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.

How is DuckDuckGo measured?

Brandwave collects information about searches that people make online using DuckDuckGo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • duckduckgo
  • duckduckgo app
  • duckduckgo browser
  • duckduckgo com
  • duckduckgo dark
  • duckduckgo download
  • duckduckgo near me
  • duckduckgo online
  • duckduckgo privacy browser
  • duckduckgo search
  • duckduckgo search engine
  • www duckduckgo com browser
  • www duckduckgo com search engine

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How the Brand Demand Index is measured

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