Brandwave

Search engines in New Zealand:Which brands are most popular in search?

In August 2026, Google was the most searched among search engines in New Zealand, with an estimated 2.7M branded searches and 95.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google95.9%
  2. DuckDuckGo2.3%
  3. Bing1.3%
  4. Yahoo0.4%
  5. Ecosia0.1%

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Share of SearchLeaderboard

Compare the search engines New Zealanders search with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among search engines in New Zealand, by month

Share of Search by month for Google, DuckDuckGo. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleDuckDuckGoBingYahooEcosia
Oct 202595.7%2.3%1.3%0.71%0.05%
Nov 202595.4%2.4%1.3%0.76%0.05%
Dec 202593.5%3.5%1.9%0.91%0.08%
Jan 202693.7%3.4%1.9%0.89%0.18%
Feb 202695.8%2.3%1.3%0.58%0.12%
Mar 202696.7%1.7%0.97%0.45%0.11%
Apr 202695.1%2.6%1.5%0.68%0.11%
May 202696%2.3%1.1%0.5%0.14%
Jun 202696.1%2.3%1.1%0.42%0.12%
Jul 202695.2%2.6%1.5%0.56%0.14%
Aug 202695.9%2.3%1.3%0.4%0.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google

    95.9%

    held 1st · 2.7M estimated branded searches · +36.9% vs prior month · +0.7 points

  2. 2.DuckDuckGo

    2.3%

    held 2nd · 64.4K estimated branded searches · +20.8% vs prior month · -0.3 points

  3. 3.Bing

    1.3%

    held 3rd · 36.4K estimated branded searches · +18.8% vs prior month · -0.2 points

  4. 4.Yahoo

    0.4%

    held 4th · 11.2K estimated branded searches · -2.8% vs prior month · -0.2 points

  5. 5.Ecosia

    0.1%

    held 5th · 2.7K estimated branded searches · -2.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among search engines in New Zealand?

In August 2026, Google was the most searched among search engines in New Zealand, with an estimated 2.7M branded searches and 95.9% estimated Share of Search within this set. DuckDuckGo is in 2nd place, 93.5 percentage points behind at 2.3% Share of Search.

New Zealand search engines, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google95.7% → 95.9%96.7%Mar 202693.5%Dec 20251st
DuckDuckGo2.3%3.5%Dec 20251.7%Mar 20262nd
Bing1.3%1.9%Dec 20250.97%Mar 20263rd
Yahoo0.71% → 0.4%0.91%Dec 20250.4%Aug 20264th
Ecosia0.05% → 0.1%0.18%Jan 20260.05%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google’s estimated Share of Search among search engines in New Zealand peaked at 96.7% in March 2026 and was lowest at 93.5% in December 2025.
  • Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.7% in March 2026.
  • Across the 11 months ending August 2026, Google, DuckDuckGo, Bing, Yahoo and Ecosia held steady: their estimated Share of Search among search engines in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand search engines in August 2026?

  1. In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.

  2. Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.

  3. Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.

  4. Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.

  5. Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.

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