Brandwave

How popular isBing?

In October 2026, people searched for Bing by name about 55,200 times in New Zealand, about the same as the previous year. These searches made up 2% of all New Zealand search engine searches, placing Bing third out of seven engines. When we asked both ChatGPT and Google AI Overviews about search engines, Bing appeared in all answers and was the second most recommended of the seven.

Search and AI answers in October 2026

Bing is the third most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. GoogleShare of searches 95.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DuckDuckGoShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. BingShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. StartpageShare of searches 0.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. EcosiaShare of searches 0.07%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top search engines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bing appeared in all five answers. Bing is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google1st
  2. Bing2nd
  3. DuckDuckGo3rd
  4. Brave Search4th
  5. Startpage5th
  6. Ecosia6th
  7. Yahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DuckDuckGo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecosia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brave Search3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Startpage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about search engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Bing compared with other New Zealand search engines?

Bing against search engines in New Zealand, by month

Share of searches by month for Google, DuckDuckGo, Bing. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogleDuckDuckGoBingStartpageEcosiaBrave SearchYahoo
Nov 202595.2%2.2%2.3%0.15%0.05%0.04%0.07%
Dec 202592.8%3.3%3.5%0.18%0.07%0.06%0.09%
Jan 202693%3.1%3.3%0.17%0.17%0.08%0.1%
Feb 202695.6%2%2.1%0.14%0.1%0.05%0.05%
Mar 202696.5%1.5%1.6%0.13%0.1%0.05%0.05%
Apr 202694.8%2.3%2.5%0.16%0.1%0.06%0.07%
May 202695.7%2.1%1.8%0.18%0.13%0.05%0.05%
Jun 202695.8%2.1%1.8%0.18%0.11%0.04%0.05%
Jul 202694.7%2.4%2.4%0.24%0.12%0.07%0.07%
Aug 202695.4%2.1%2.2%0.21%0.09%0.05%0.04%
Sep 202695.6%2.2%1.9%0.18%0.09%0.05%0.05%
Oct 202695.3%2.3%2%0.2%0.07%0.06%0.05%

  1. 1.Google

    95.3%

    Held 1st. 2.6M estimated branded searches, -6.6% vs prior month. Share -0.3 points.

  2. 2.DuckDuckGo

    2.3%

    Held 2nd. 63.2K estimated branded searches, -0.54% vs prior month. Share +0.1 points.

  3. 3.Bing

    2%

    Held 3rd. 55.2K estimated branded searches, +0.2% vs prior month. Share +0.1 points.

  4. 4.Startpage

    0.2%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ecosia

    0.07%

    Held 5th. 1.9K estimated branded searches, -28.8% vs prior month. Share 0 points.

  6. 6.Brave Search

    0.06%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Yahoo

    0.05%

    Held 7th. 1.3K estimated branded searches, -19% vs prior month. Share 0 points.

Compare popularity between Bing and its closest rivals

Every comparison with Bing

6 comparisons

How has branded search demand for Bing changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bing in New Zealand held steady, from 54.9K to 55.2K.
  • Across the 12 months ending October 2026, Bing’s share of searches among search engines in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.6% in March 2026.
  • Across the 12 months ending October 2026, Bing fell from 2nd to 3rd among search engines in New Zealand.

How did search popularity change for New Zealand search engines in October 2026?

6 changes

  1. Estimated monthly branded searches for Ecosia in New Zealand rose 77.6% over 12 measured months, from 1.1K to 1.9K in October 2026.

  2. Estimated monthly branded searches for Brave Search in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026.

  3. Estimated monthly branded searches for Startpage in New Zealand rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026.

  4. Estimated monthly branded searches for DuckDuckGo in New Zealand rose 20.5% over 12 measured months, from 52.4K to 63.2K in October 2026.

  5. Estimated monthly branded searches for Google in New Zealand rose 16.1% over 12 measured months, from 2.3M to 2.6M in October 2026.

  6. Estimated monthly branded searches for Yahoo in New Zealand fell 21.5% over 12 measured months, from 1.6K to 1.3K in October 2026.

How are Bing’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ads bing
  • bing
  • bing search
  • bing search engine

How the Brand Demand Index is measured

Who owns Bing?

Bing is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Bing? To request corrections or removal please contact us via our support page and we will be happy to assist.

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